Friendships deserve celebrating, especially the ones driven by purpose and community; Klipdrift is highlighting real friendships in South Africa with a new series.
South Africa (17 November 2021) – We all have a friend or two that we cherish. Celebrating these friendships is important. What is even more important is when those friendships are fueled by purpose. Have you ever done charity work with your friends or participated in a good cause together?
When it comes to friendship, Klipdrift has struck gold. They’ve searched the land to bring us stories of friendships that lift the heart and uplift communities. Klipdrift Friends with Purpose will highlight real South African friendships that go beyond the ordinary – they’ll show friends whose bonds have deepened as they’ve found a common purpose.
“Genuine friendships are meant to help us change and grow. We knew there are wonderful people doing incredible things out there, and we wanted to share these stories with the rest of South Africa,” says Klipdrift Marketing Manager, Fred Leclezio.
“Through this initiative, Klipdrift is committed to showing appreciation for the influence our friends have on our lives and just how powerful friendships can be.”
The series consists of short documentaries that get inside these unique friendships, showing the difficulties they’ve faced but also their triumphs.
Friendships in Family
The first of the series features the Khayelitsha Canoe Club, which was started by two friends who are also brothers. They built a tourism business that benefits the community and use their time to help clean up the vital wetlands in their area.
Akhona and Siyanda Sopangisa’s friendship is one for the books. It is a story worth telling, and through the Klipdrift Friends with Purpose campaign, it is done so well, it will give you goosebumps! The brothers have a desire to live good lives and do so by uplifting the Khayelitsha community.
Through the support of Klipdrift and online philanthropy platform Brownie Points, the hope is to get a bakkie, trailer and cleaning gear for the brothers to aid in their efforts of cleaning up the wetlands within Khayelitsha.
Take a look at the heartwarming feature below.
The series is also set to feature stories about the Kwaru Women’s Rugby Team. Following two ex-rugby players who’ve remained tight friends over the years by using sport to impact women positively. The pair have worked to uplift others whilst building careers for themselves.
The third in the story will feature two friends who started Book iBhoni in Orlando, Soweto. Their business takes tourists on fun, informative bicycle tours through the streets of their neighbourhood. They also collect books from their customers to distribute to schools and libraries.
“It’s important that South Africa sees these positive stories of friendship,” says Fred Leclezio, “but we also want to support their purpose.”
Besides donating to their causes, Klipdrift is making it easy for South Africans to help contribute too. Each of the stories will be featured on Brownie Points.
People will be able to follow each friendship’s campaign and get involved, either by donating a monetary sum or by donating time, skills and goods.
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