Content creators and small businesses that run Reels campaigns on platforms like Instagram and Twitter are now able to access a larger market on Facebook.
South Africa (24 February 2022) – Sub-Saharan African countries will now have access to creating Facebook Reels. The creation tool is set to help content creators and businesses reach more people.
The countries where this feature is now available includes Zimbabwe, Zambia, Uganda, Tanzania, Swaziland, South Africa, Seychelles, Senegal, Rwanda, Nigeria, Namibia, Mali, Malawi, Lesotho, Kenya, Guinea, Ghana, Cape Verde, Cameroon, Burkina Faso.
“We’ve seen that video now accounts for almost all of the time people spend on Facebook and Instagram, and Reels is our fastest-growing content format by far. This is why we’re focused on making Reels the best way for creators to get discovered, connect with their audience and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content.” – Nunu Ntshingila, Regional Director for sub-Saharan Africa at Meta
Meta is also creating a variety of opportunities for creators to earn money for their reels. The Reels Play bonus programme, part of Meta’s $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels. In the coming months, the bonus programme will be extended to more countries, so more creators can get rewarded for creating content that their communities love.
A boost for small business
As part of the launch Meta is also launching brand suitability controls, including Publisher Lists, Blocklists, Inventory Filters and Delivery Reports for Banner and Sticker Ads in Facebook Reels in every region they are available, giving advertisers more control over how their ads appear in places they don’t consider suitable for their brand or campaign.
Additionally, Meta has been testing full-screen and immersive ads in between Facebook Reels since October of last year and will roll them out to more places around the world over the coming months. Just like with organic content on Facebook, people can comment, like, view, save, share and skip them.
More Editing Features
In addition to the features announced last year, creators around the world will now be able to access:
- Remix: Create your own reel alongside an existing, publicly shared reel on Facebook. When you create a Remix, you can create a reel that includes all or part of another creator’s reel.
- 60-second Reels: Make them up to 60 seconds long.
- Drafts: You will soon be able to create a reel and choose to “Save As Draft” below the Save button.
- Video Clipping: In the coming months, we’re planning to roll out video clipping tools that will make it easier for creators who publish live or long-form, recorded videos to test different formats.
Create and Discover Reels in New Places
Over the coming weeks, the following updates will be rolled out to make it easier to create and discover them in new places:
- Reels in Stories: You can share public reels to Stories on Facebook, making it easy to share favourite reels with friends and giving creators more visibility and reach. You’ll also be able to create reels from existing public stories.
- Reels in Watch: You’ll be able to watch reels directly within the Watch tab and we’re developing tools to help you create reels in the Watch tab as well.
- Top of Feed: We’re adding a new Reels label at the top of Feed so you’ll be able to easily create and watch reels in just a few clicks.
- Suggested Reels in Feed: In select countries, we’re starting to suggest reels that you may like in your Feed from people you do not already follow.
Meta is also exploring ways to make it easier for creators to share Reels to both their Facebook and Instagram audiences, such as cross-posting.
You can find Facebook Reels in Feed, Groups and Watch. When viewing one, you can follow the creator directly from the video, like and comment on it or share it with friends.
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