Many South Africans have not been able to earn incomes during the pandemic because of lockdown regulations, so Facebook is enabling a tool to help people get paid.
South Africa (19 July 2021) – The various lockdowns have been a lot for South Africa’s entertainment and events industry to cope with. Many have lost jobs and businesses due to the pandemic. It has been hard for people to monetise their work on social media, but that is all changing for South Africans!
Facebook has launched their Paid Online Events tool in South Africa, enabling content creators and businesses to earn money and thrive on the platform. Paid Online Events is available in 20 countries and is expanding to 24 additional countries in the coming weeks, with South Africa being the first country in Africa where the tool is launching.
“Since launching Paid Online Events in August 2020, it has grown tremendously, providing creators and businesses another valuable way to earn money on Facebook. Many conference organisers, musicians, trainers, theatre producers, creators and businesses are losing revenue during the pandemic due to social distancing measures. Paid online events will help them to reconnect with their fans, monetize and reach larger audiences all around the world.” – Jocelyne Muhutu-Remy, Head of Strategic Media Partnerships, Sub-Saharan Africa
With Paid Online Events, your guests can watch your paid event through the Facebook event page on their phone, tablet or computer, or through the Facebook TV app. Paid Online Events work with the live video method that works best for your needs, whether that’s Facebook Live or a third-party site.
Each option allows you to live-stream your event while providing different benefits. If you use Facebook Live, only people who have purchased access through your event page will be able to attend unless you extend an invitation for free access. They will also be able to re-watch the event after it ends.
If you use a third-party site to host your paid online event, people who miss the event won’t be able to re-watch after the event has ended. No matter which option you choose, Paid Online Events can help you replace lost revenue from cancelled in-person events and reach new larger audiences online.
Paid Online Events provide a simple, flexible way to reach and monetise audiences. No longer do businesses and creators need to stitch together event marketing, customer purchasing and the virtual venue across multiple platforms. Now, they can do it all in one place, offer a better guest experience while reducing the complexity of hosting a successful virtual event. Facebook will not take any fees and does not plan on taking fees while communities remain closed during the pandemic until at least August 2021.
Learn more about how to enable Paid Online Events: How to enable paid online events on Facebook | Facebook Business Help Centre.
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