Photo Credit: Regency Global / SA INC

Atlantis is one of many communities that face gangsterism, this is often due to lack of opportunity and employment, but Hisense is working to change that by creating employment.


Atlantis, South Africa (13 March 2020) – Hisense is one of the few companies that has invested in Atlantis. The area has seen many other businesses close their doors and move away. This has proven to be a problem as it created mass unemployment within the community.

Atlantis has high gang violence rates, but with employment opportunities, these instances decrease. That is why when the Hisense factory was set up in Atlantis, Cape Town, it had a significant impact on the local community. The manufacturing plant directly improved the lives of their 700 plus employees as well as beyond those. Marlon Jacobs, a team leader in the refrigeration department, says Hisense is one of the biggest companies in Atlantis

The company has worked on transferring skills from specialists in China to the local talent; employees have now been trained to become experts in their fields. The specialists from China have been working together with Atlantis employees as partners and continually learning from each other.

The collaboration between the teams is successfully bridging the cultural divides, as well as taking a teamwork approach to problem-solving. This will benefit the company in the long run!

The manufacturing plant is so successful that it has the highest efficiency of all the Hisense plants outside of China. By opening their factory in Atlantis, Hisense has not only created a successful business model but has also instilled the community of Atlantis with a renewed sense of hope.

As part of the #SAINC nation-building initiative, Hisense is joining a network of purpose-driven brands to share stories of positive progress in South Africa. These stories are being featured across social media in small snippets, just like the one below, but you will also be able to watch the full-length features live on television. You will find the airing times below:

14 March 2020 – SABC 2 – 14:30
31 March 2020 – Business Day TV – 16:00
02 April 2020 – Business Day TV – 12:00

Watch a snippet of the story below:

Source: Regency Global
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About the Author

Tyler Leigh Vivier is a writer for Good Things Guy.

Her passion is to spread good news across South Africa with a big focus on environmental issues, animal welfare and social upliftment. Outside of Good Things Guy, she is an avid reader and lover of tea.

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