This REALLY BIG Company Gave Away Their Billboards to Really Small Businesses!

Discover how Hollard’s “Big Ads for Small Business” campaign is transforming adversity into triumph, as they share their advertising space with twelve deserving small enterprises, igniting a wave of positivity and prosperity amidst challenging times.


Johannesburg, South Africa (23 August 2023) – In a world where challenges abound, there shines a beacon of hope, a true champion of small businesses – Hollard. The renowned insurance powerhouse has taken a stand with an awe-inspiring initiative that’s lighting up the business landscape like never before.

It’s a story of solidarity, innovation, and the immense power of a helping hand. Get ready to be uplifted by the heartwarming tale of “Big Ads for Small Business”!

Listen to the interview here:

Life as an entrepreneur can often feel like an exhilarating extreme sport – a constant tightrope walk of passion and persistence. And now, as the world continues to grapple with the aftershocks of the pandemic, the path has grown even more challenging for our beloved small businesses. But fear not, for there’s a new dawn on the horizon, a dawn heralded by Hollard!

Standing tall at the forefront of change, Hollard has embraced a paradigm shift, redefining what it means to support the underdogs of the business realm. It all began with a groundbreaking campaign that dared to challenge the status quo. The name? “Big Ads for Small Business”. The mission? To transform adversity into triumph for those who’ve been hit hardest by the pandemic’s unforgiving waves.

The magic lay in its simplicity, a true testament to the power of empathy and collaboration. Hollard, a titan in its own right, decided to share its precious ad space with the unsung heroes of entrepreneurship – the small businesses that form the lifeblood of communities. Imagine billboards proudly showcasing local cafes, street-pole advertisements painting the success stories of boutique stores, radio waves resonating with the tales of neighbourhood artisans, and television screens lighting up with the narratives of homegrown dreamers.

It was an act of solidarity, a pledge to rise together.

A select group of twelve small enterprises emerged from a sea of three hundred hopeful submissions. The process, meticulous and thorough, ensured that those chosen were ready to embrace the limelight. Because, as Joanna Monden, the head of Group Brand at Hollard, emphasized, this wasn’t just about fleeting moments of fame. This was about nurturing growth, about paving the way for long-term prosperity.

With an approximate advertising spend of a staggering R1 million for each business, the impact was undeniable. But it wasn’t just about the financial infusion; it was about telling stories, fostering dreams, and showing the world the incredible resilience of small business owners. The echoes of these endeavours reverberated through the very fabric of South Africa’s economy, knitting together a stronger, more united tomorrow.

You can catch up with more about their story here:

Sources: Hollard | SA Inc | Big Ads for Small Business 
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About the Author

Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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