Mars petcare has just launched a new campaign to help ease feeding challenges for abandoned pets. This is all you need to know about Buy One, Feed One!
Johannesburg, South Africa (06 April 2022) – A number of animal rescue organisations across South Africa have seen an influx of surrendered pets as a result of the COVID-19 pandemic. In an effort to alleviate the pressure that this has placed on shelters, Mars Petcare has launched the Buy One, Feed One campaign.
For every Pedigree or Whiskas product purchased, a meal will be donated to a furry friend in need.
The pandemic has placed a serious financial burden on South Africans, resulting in many needing to surrender their pets. The Animal Welfare Society of South Africa (AWSSA) reported a 100% increase in the rate of surrendered cats and kittens between October and November 2021, while the rate of surrendered dogs and puppies increased by 23% in October, with a further spike of 55% in November 2021.
The Mars Petcare Buy One, Feed One campaign kicked off in April and will continue through May and run across all product ranges at leading supermarkets and retailers countrywide. Mars Petcare would like to encourage all pet parents to support by purchasing Pedigree or Whiskas products to feed not only their fur babies but also a friend in need. Where possible, Mars Petcare also asks South Africans who are able to consider adopting a pet to help the overburdened sanctuaries that they will be supporting through the Buy One, Feed One campaign. These include the Woodrock Animal Rescue, Soweto Animals Rescue and Advisory Centre and Domestic Animal Rescue Group (DARG).
“We have seen the number of abandoned pets increase over the last two years, and understanding the additional layer of stress that this has placed on the sanctuaries, we would like to play our part in supporting them through our Buy One, Feed One campaign,” says Andi Wright, Marketing Director at Mars Petcare.
It takes one small act of kindness to make a difference, and just by purchasing your Pedigree or Whiskas product, you will be adding to a collective drive to make a bigger difference to these abandoned animals in need. By buying one, you will be helping to feed many!
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