Ponte Tower
Photo Cred: Brand South Africa

In a world with so many seemingly-impossible problems, it’s heart-warming to remember that the simplest act can make a huge difference in someone’s life!


Johannesburg, South Africa – Paper planes rain down the hollow center of the iconic Ponte building, sparking the imagination and inspiring a sense of wonder. It’s a spectacular sight, but each one carries a hard-hitting message.

Cadbury Dairy Milk is giving South Africa 3.7 million reasons to care, but you need to watch the video before reading any further:

The hard-hitting message is that South Africa is home to 3.7 million orphaned children, many of whom don’t have something as simple as a paper plane, to play with.

How, then, are we supposed to inspire what could easily become a lost section of South African society to be hopeful, happy and passionate if they have never felt the warmth of generosity?

In light of this statistic, Cadbury Dairy Milk will aim to help South Africans take a step towards showing these children that they are cared for and that their delight and development matters.

Generosity isn’t about simply giving for giving’s sake – it’s a feeling driven by genuinely and selflessly wanting to improve someone else’s situation. It’s ‘a glass & a half’ where a glass would simply ‘do.’

And because Cadbury Dairy Milk believes there’s a glass & a half in everyone, they will be inviting South Africans soon to show their generous spirit by donating toys to orphans through “The Little Generosity Shops” nationwide.

Here generosity will become a currency, and Cadbury Dairy Milk will gratefully exchange chocolate for each donation of toys.

“In a world with so many seemingly-impossible problems, it’s heart-warming to remember that the simplest act can make a huge difference in someone’s life,” says Lara Sidersky, Mondelez SA Category Lead for Chocolate. 

“We know that there’s a glass & a half in every South African and we’re asking them to embrace that spirit in helping make a difference in the lives of many children who very rarely have the opportunity to experience true happiness”.

To join Cadbury Dairy Milk spread the generosity, visit www.CadburyGlassAndAHalf.co.za for more information. Also follow them on Facebook @CadburyDairyMilkSA or @Cadbury_SA on Twitter and Instagram #GlassAndAHalf

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Click the link below to listen to the Good Things Guy Podcast, with Brent Lindeque – South Africa’s very own Good Things Guy. He’s on a mission to change what the world pays attention to, and he truly believes that there’s good news all around us. In the Good Things Guy podcast, you’ll meet these everyday heroes & hear their incredible stories:

Or watch an episode of Good Things TV below, a show created to offer South Africans balance in a world with what feels like constant bad news. We’re here to remind you that there are still so many good things happening in South Africa & we’ll hopefully leave you feeling a little more proudly South African.

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About the Author

Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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