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Cape Town’s strategy to become business tourism capital in Africa becomes reality

Cape Town Foreshore

The City of Cape Town is delighted by the latest rankings released by the International Congress and Convention Association (ICCA) which once again placed Cape Town as the number one city in Africa for business tourism events.

 

ICCA evaluated 12 212 rotating international association meetings which took place in 2016.

The organisation represents the main specialists in organising, transporting, and accommodating international meetings and events, and comprises over 1 000 member companies and organisations in almost 100 countries worldwide.

Cape Town has year-on-year been confirmed as the events capital of Africa and the latest rankings are further proof that our efforts to become the business events capital on the continent are paying off.

Cape Town boasts a diverse annual events calendar and we provide City funding to make sure we bring events that position Cape Town globally as a competitive business destination.

Some of the key gatherings hosted and supported by the City in 2016 include the South African Innovation Summit, the Mining Indaba, the Structural Engineering, Mechanics and Computation International Conference and the World Energy Cities Partnership Annual General Meeting. Total funding to all major business events amounted to approximately R8 million.

Since 2012, it has been part of our Economic Growth Strategy to build the city’s reputation as a place that is open for businesses by creating an enabling environment for economic growth and to create much needed jobs for the people of our city.

The events and conferencing sector is a key part of our economy and major job creator and its value cannot be underestimated.

The City has also launched the Invest Cape Town initiative to further strengthen our standing in the world as a leading business destination.

We are determined to change the perception that Cape Town is only a top leisure tourism destination: we are the ideal place for the world to meet to talk business.

Our Organisational Development and Transformation Plan will take our city to the next level as we push our ambitions even more to position Cape Town as a globally competitive business city.

As the Ideas Capital of Africa, Cape Town is the ideal place where the leading minds in a range of sectors can gather to discuss ideas and turn them into tangible enhanced economic growth.

Cape Town’s positive leap of 15 places to be ranked in the Top 40 destinations for business tourism in the world is encouraging, but we will now work even harder to leverage off the events to get into the top 10 business tourism cities in the world.


Sources: City of Cape Town
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