In life there are certain moments that call for celebration. Celebrations are an important and integral part of the magic of our lives.
It is acknowledgement of achievements, milestones and good fortune. However, whilst we celebrate (and we must), we know that there are many less fortunate than us.
Celltone have come up with a campaign to marry celebrations & giving back. They’ve called it #CelebrateAndDonate
“For any celebration that you plan to organise, we at Celltone challenge/invite you to set aside 10% from what you plan to spend on your celebration and pass that on to those less fortunate than ourselves. So, for if you plan to spend R10 000 on your celebration, we invite you to spend only R9 000 on our celebration and set R1 000 aside to spend on the less fortunate.”
We are aware that many corporates and individuals are already very charitable, but as most companies prepare their functions, we thought it would be appropriate to launch this challenge now.
Our goal is to create a global movement.
“To sensitise all that when we celebrate, wouldn’t it be good to also donate. So, whether it is a birthday, a wedding, a children’s party, an engagement, a graduation or a company milestone.”
They would like to create a culture of always setting aside 10% for the needy.
For their Year End Function last year, they decided to allocate their 10% to The Ebenhezer Old Age Home.
They gave all the elderly at the old age home a pampering and luxurious facial, treating them to a full day spa.
“We invite you all to join the celebrate and donate movement. We personally challenge all brands to donate their 10%. Take pics of what or who you donate to and tag them with #celebrateanddonate.”
You can also go to www.celebrateanddonate.com to add your story or find out more. If you are not sure of a worthy cause for your 10%, they have partnered with Gift of the Givers who will ensure that your 10% is spent meaningfully.
“Join us in creating a culture of giving, a culture of caring, a culture ingrained in our children that when you celebrate we should also donate so that the less fortunate can celebrate with us.”