Proudly South African mushroom brand Denny is bringing the ultimate comfort and warmth for winter. Aligned with the brand’s efforts to #addgoodness across a variety of environments, the #wintercomforts campaign is adding goodness through a range of activities.
South Africa (09 July 2020) – Denny Mushrooms is all about adding goodness to our plates, our homes and to our communities and they have teamed up with the Good Things Guy to help share the warmth this winter, with people less fortunate.
Through the multi-faceted campaign, Denny is bringing South Africa the ultimate comfort and warmth for the winter. Aligned with the brand’s efforts to #AddGoodness across a variety of environments, the campaign is adding goodness through a range of winter comfort activities.
Since the beginning of lockdown, Denny has donated many tonnes of mushrooms to shelters and soup kitchens across the country and continues to do so. A knitting initiative will be providing blankets to shelters and they are also partnering and volunteering at soup kitchens, helping to hand out mushroom soup to those in need.
Brand Manager of Denny Mushrooms, Samantha McChesney said, “Add goodness to every meal is Denny’s brand purpose. It speaks directly to how we bring goodness to everything we do as a company. It’s about the nutritional value of the products, the love and care that is put into each meal that the consumer prepares and our responsibility to community and planet.”
In true Denny style, added to this is a charity-based initiative https://dennyaddgoodness.co.za/ to rally South Africans to #addgoodness and warmth themselves through a donation drive which will benefit Food Forward SA.
Food Forward SA supports over 1000 beneficiary organisations (BOs) reaching close to 500 000 vulnerable people directly (and an estimated 1,5 million people indirectly) with food parcels to households. Denny’s parent company Libstar is a food partner to the charity.
There are distinctly Denny rewards for those who add some winter goodness to the charity. Consumers who heed the call to support Denny in its drive to #addgoodness stand the chance of being rewarded with a limited edition, bespoke onesie and hamper consisting of a selection of delicious vitamin and mineral-rich Denny mushrooms.
The campaign is in partnership with a leading South African feel-good media title – Good things Guy, as well as five highly influential, warm and fuzzy bloggers who are distinctly into #wintercomforts. They are Fit Like Mummy, Crazy Rio, Just Ella Bella, Modern Zulu Mom and Becoming You. Armed with hoodies and goodies, they will post and share Denny feel-good winter content to activate their followers.
“Adding goodness to every meal has never been more pertinent. It’s winter and there’s Covid-19, which puts even more strain on communities in need. As a company, everything that we are doing – soup kitchens, knitting blankets and increasing donations – is about adding goodness. As a company, each one of us is giving time and capacity to help. In true Denny fashion we are bringing our consumers all with us. We are appealing to them to donate to Food Forward SA and also keep themselves healthy by including mushrooms in their diet,” concludes McChesney.