Good Things Guy recently reported on a food garden created by the homeless community, and now because of that story, a Supermarket chain of stores have signed a deal with them!
KwaZulu-Natal, South Africa (17 November 2020) – The much talked about Elangeni Green Zone in Durban received a massive boost recently when Boxer Superstores took delivery of its first load of fresh produce, promising a fruitful future for the inspiring team behind the unique farming concept.
The first seedlings of this incredible campaign were planted on June 16th, amidst the dire haze of the covid-19 pandemic and subsequent national lockdown that took over South Africa. The men, all previously homeless and unemployed, took it upon themselves to change their fate, creating an initiative that soon gained traction on social media and in the press.
eThekwini Municipality stepped in and gave permission for the men to work the land and create a city farm, one which is now rows deep, filled with massive and luscious crops.
Good Things Guy recently reported on a food garden created by the homeless community which Boxer Superstores were inspired by!
“Boxer, which prides itself in sourcing locally farmed produce took to heart what was written in that article. Now, we can proudly report to you that we are the first supermarket to seal a deal with these incredible city farmers, and have already taken our first supply of produce straight to shelf.”
Now, thanks to Boxer Superstores, these men have signed their first deal with a supermarket, ensuring that their spinach, tomatoes and peppers will not only find their way onto Boxer shelves and the plates of families in Durban, but will also generate continuous income for all the men on the farm.
This is the power of sharing good news brought to life!
“We are thrilled to see these entrepreneurial farmers make something out of nothing. This ground was just a park and now look at it, farm-fresh produce is being harvested, and incomes are being generated. Boxer is incredibly proud to be the first retailer to buy in bulk produce from the Elangeni Green Zone, and we are committed to assisting these men with advice, further support and growth,” said Boxer’s Head of Department: Fresh Produce, Deon Wessels.
Aside from buying the fresh produce, Boxer is also donating seedlings, drums, gumboots, custom created food safety guideline booklets, cleaning and hygiene products and more.
“As the community champion, we are committed to helping the communities that we serve, and we are backing these men 100 percent. As we work with them and our relationship grows, we will walk with them on this journey from their challenging beginnings to success as city-based farmers,” added Joshua Ponsami, Group Food Safety Manager at Boxer.