EasyEquity Donation Charity Money
Photo Cred: Cancer Research UK

In December EasyEquity community members collectively donated R32 000 to a Good Things Guy charity of choice… which means 160 more families will have food and sanitary packs for the next month!


Johannesburg, South Africa (11 January 2021) – We devote our efforts here at Good Things Guy to promoting amazing organisations making the biggest differences in our country to all our readers but every month we dedicate a space on our platform to one charity, as we try to help get them more exposure.

And in December, 1,365 EasyEquity community members joined our cause and donated R32 000 to Operation Hunger – our December chosen charity!

South Africa’s award-winning online investment platform, EasyEquities, has been running a charitable donation feature off its site that gives investors the option to give as little as R5 to a worthy cause each time they perform a transaction. Since the platform was launched in the early days of lockdown in March, more than 10 000 EasyEquities investors have made over 31 000 donations to charities, ranging from Hospice to the Saartjie Baartman Centre to Cotlands and Yes4Youth.

Every few weeks, EasyEquities announces a new beneficiary. For this round, they asked Brent Lindeque in recognition of all the good he continues to do and the team at Good Things Guy to nominate a worthy cause. Brent immediately chose Operation Hunger, which has been fighting hunger, food insecurity and malnutrition in South Africa for more than 40 years.

“They have been feeding the nation during the lockdown, and continue to do so,” says Brent.

So far there have been 10 non-profit organisations featured on the Donate for Good facility and more than R300 000 has been raised. Think of Donate for Good as the tin canisters you see at the tills of retail franchises – you can donate some change once-off or multiple times. Whatever you can give is appreciated and makes a difference.

“In December 1,365 EasyEquity community members made 3,052 donations totalling over R32 000 – all small amounts by ordinary – mainly young – diverse investors.”

Operation Hunger

Up to 11 million South Africans go hungry every day. That’s roughly the entire population of KwaZulu-Natal. Operation Hunger is dedicated to improving levels of nutrition in vulnerable communities through sustainable, integrated income-generating food security schemes such as soup kitchens, gardens and egg-laying projects. 

Operation Hunger is committed to helping over 2.4 million South Africans annually while working to include the missing middle of Covid-19 across the country. Leveraging off of 40 years’ experience in feeding during times of crisis, Operation Hunger has continued to nutritionally feed a family with as little as R200, without creating a culture of dependency.

Efforts to ensure the sustainability of feeding programmes has seen the team develop vegetable gardens and water access projects to address the triple threat of poverty, inequality and unemployment. This creates an opportunity for access into the local economy as individuals and communities can develop gardens, support livestock and be protected against water-borne diseases.

Visit the Operation Hunger website to read more about the fantastic work they do. And while you’re online, check out EasyEquities to see how you can help raise funds to assist many other South African organisations.

Sources: EasyEquities | Operation Hunger 
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Click the link below to listen to the Good Things Guy Podcast, with Brent Lindeque – South Africa’s very own Good Things Guy. He’s on a mission to change what the world pays attention to, and he truly believes that there’s good news all around us. In the Good Things Guy podcast, you’ll meet these everyday heroes & hear their incredible stories:
Or watch an episode of Good Things TV below, a show created to offer South Africans balance in a world with what feels like constant bad news. We’re here to remind you that there are still so many good things happening in South Africa & we’ll hopefully leave you feeling a little more proudly South African.

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Brent Lindeque
About the Author

Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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