The world is changing, people are becoming more conscious of their footprint, and this is changing how people invest, the Fedgroup App helps them do it better with Impact Farming.


Port Elizabeth, South Africa (22 January 2020) – Traditional financial services such as pensions, asset management and life insurance still reign king, but the new generation is looking for other ways to do more with their money.

As the world changes and moves to a more conscious way of thinking, it is only natural that people would want to invest in options that will benefit the planet while making them money.

Fedgroup saw the need for an investment opportunity where the investor could see exactly how their funds were being used and how it would benefit the planet. They launched Impact Farming, which allows you to purchase and own income-generating green assets through an app on your mobile device.

The app offers three investment asset choices: solar panels, blueberry bushes and beehives, each chosen because of their positive social and environmental impact. Investors can create their own portfolios by purchasing these assets through the app platform.

Once purchased, assets are installed on commercial farms where they are managed on the investor’s behalf by skilled farmers. Investors then earn a regular income from their assets every time there is a harvest.

The goal was to make the investment opportunities accessible to millennials and pensioners alike.

Small-scale farmers now have the opportunity to scale their operations without having to invest their own capital. #SAINC met up with beekeeper, Zongezile Jack, whose life has improved considerably since the launch of the app. In the words of Fedgroup CEO, Grant Field, Impact Farming is transparent, it’s simple, and it makes a difference in people’s lives.

Zongezile has managed to turn his small-scale farm into a promising business that has brightened his family’s future. Plus there is the added benefit of protecting bees in the process.

As part of the #SAINC nation-building initiative, Fedgroup is joining a network of purpose-driven brands to share stories of positive progress in South Africa. These stories are being featured across social media in small snippets, just like the one below, but you will also be able to watch the full-length features live on television. You will find the airing times below:

Every Saturday on SABC2 – 14:30
04 February 2020 – Business Day TV – 16:00
06 February 2020 – Business Day TV – 12:00

Watch a snippet of the story below:

Sources: Regency Global
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About the Author

Tyler Leigh Vivier is a writer for Good Things Guy.

Her passion is to spread good news across South Africa with a big focus on environmental issues, animal welfare and social upliftment. Outside of Good Things Guy, she is an avid reader and lover of tea.

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