cans with purpose Meals - Serving the inner city and homeless community during COVID-19 lockdown
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This week, South Africa’s largest food redistribution charity, FoodForward SA, made its first distribution to the Limpopo province, the country’s poorest region.


South Africa (31 July 2020) – FoodForward SA was able to distribute 21 tons of food to 20 vetted beneficiary organisations (BO’s) that collectively feed over 5,000 people daily. This was made possible by the organisation’s recent purchase of a new refrigerated truck and insulated trailer with a carrying capacity of 21 tons of food.

FoodForward SA’s Managing Director, Andy Du Plessis, says, “With nearly 70% of adults in the Limpopo Province living under the breadline, Limpopo is facing the triple challenge of unemployment, inequality and poverty. It is thanks to our corporate donors and millions of South Africans who helped us reach our R50 million COVID-19 Special Appeal goal that we’ve been able to purchase a new truck worth R2.2 million and extend our footprint and food support to the region. We are extremely excited to be providing vital nutritious food support to vulnerable people in this region.”

According to Stats SA, Limpopo has slightly more people living in poverty than the Eastern Cape at 67,3%, KwaZulu-Natal at 60,7% and the North West at 59,6%. The beneficiary organisations that FoodForward SA is supporting in the region include facilities for orphans and vulnerable children, disability care facilities, large community feeding programmes and skills programmes for disadvantaged youth.

Du Plessis confirms that FoodForward SA will initially undertake monthly trips from its Johannesburg branch to a central point in Polokwane where the beneficiary organisations collect their food provisions.

“We’re relieved to be in a position to extend our support to this province where the need is the greatest,” comments Du Plessis.

“Once we’ve reached critical mass, FoodForward SA will establish a permanent physical presence in Polokwane. We’re already working on extending our partnership with Agri SA and farmers in the region, to unlock nutritious surplus fresh produce that will add huge nutritional value to the food mix we currently provide.”

In August, FoodForward SA plans to expand its reach to the Northern Cape and then to Mpumalanga in October, after which FoodForward SA will have a footprint in all nine provinces.

FoodForward SA’s goal is achieving zero hunger in South Africa, using its cost-effective and sustainable FoodBanking model, which translates into one meal costing only R0,85.

“Access to nutritious food to the millions of marginalised and vulnerable people across South Africa who have been negatively impacted by the economic and social challenges affecting our country and exacerbated by the onset of Covid-19 is our biggest concern at this time,” says Du Plessis.

FoodForward SA Extends its Food Security Programme into Limpopo Province
Photo Cred: FoodForward SA
FoodForward SA Extends its Food Security Programme into Limpopo Province
Photo Cred: FoodForward SA

Proudly South African mushroom brand Denny has partnered with FoodForward SA to bring the ultimate comfort and warmth this winter. Aligned with the brand’s efforts to “add goodness” across a variety of environments, the “winter comforts” campaign is adding goodness through a range of activities.

Through the multi-faceted campaign, Denny is bringing South Africa the ultimate comfort and warmth for the winter. Aligned with the brand’s efforts to #AddGoodness across a variety of environments, the campaign is adding goodness through a range of winter comfort activities. Since the beginning of lockdown, Denny has donated many tonnes of mushrooms to shelters and soup kitchens across the country and continues to do so.

Brand Manager of Denny Mushrooms, Samantha McChesney said, “Add goodness to every meal is Denny’s brand purpose. It speaks directly to how we bring goodness to everything we do as a company. It’s about the nutritional value of the products, the love and care that is put into each meal that the consumer prepares and our responsibility to community and planet.”

In true Denny style, added to this is a charity-based initiative to rally South Africans to #addgoodness and warmth themselves through a donation drive which will benefit FoodForward SA.

Sources: FoodForward SA 
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Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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