In a world with so many seemingly-impossible problems, it’s heart-warming to remember that the simplest act can make a huge difference in someone’s life!
South Africa – The spirit of generosity exists in every one of us. It’s the act of being kind and selfless—no matter how big or small. A little bit of generosity can go a long way. And often, it’s the smallest things that have the most significant impact.
The reality in South Africa is that there are over 3.7 million orphaned children, many of whom have never experienced generosity and don’t have something as simple as a paper plane, to play with.
How, then, are we supposed to inspire what could easily become a lost section of South African society to be hopeful, happy and passionate if they have never felt the warmth of generosity?
In light of this statistic, Cadbury Dairy Milk will aim to help South Africans take a step towards showing these children that they are cared for and that their delight and development matters.
Generosity isn’t about simply giving for giving’s sake – it’s a feeling driven by genuinely and selflessly wanting to improve someone else’s situation. It’s ‘a glass & a half’ where a glass would simply ‘do.’ And because Cadbury Dairy Milk believes there’s a glass & a half in everyone, they will be inviting South Africans soon to show their generous spirit by donating toys to orphans through “The Little Generosity Shops” nationwide.
“We want to shine a light on these genuine acts and generous moments, bringing people closer together. There’s a glass and a half in everyone, and we can’t wait to spread the spirit of generosity across our beautiful country.”
Here generosity will become a currency, and Cadbury Dairy Milk will gratefully exchange chocolate for each donation of toys.
“In a world with so many seemingly-impossible problems, it’s heart-warming to remember that the simplest act can make a huge difference in someone’s life,” says Lara Sidersky, Mondelez SA Category Lead for Chocolate.
“We know that there’s a glass & a half in every South African and we’re asking them to embrace that spirit in helping make a difference in the lives of many children who very rarely have the opportunity to experience true happiness”.
To join Cadbury Dairy Milk spread the generosity or to find your nearest store, visit their website for more information. Also, follow them on Facebook @CadburyDairyMilkSA or @Cadbury_SA on Twitter and Instagram #GlassAndAHalf