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Small businesses in South Africa are taking a knock so the Good Ideas Festival is aiming to help them grow their digital presence.


South Africa (07 July 2021) – In line with its commitment to helping small businesses thrive through challenging times, Facebook is announcing the launch of the Boost with Facebook Good Ideas Festival — a seven-week virtual experience that offers free training, resources and inspiration, hosted by actress, producer and small business advocate Zoe Saldana.

The festival kicked off yesterday in collaboration with The International Trade Center to celebrate the United Nations Micro-, Small and Medium-sized Enterprises (MSME) Day with content focused on how small businesses can rebuild and recover from the economic downturn brought on by the COVID-19 pandemic.

Throughout the festival, the programming will include inspirational and educational stories featuring influencers like Kim Jayde and local small and medium businesses like ONEOFEACH. Kim and the ONEOFEACH team are the only African SMBs and creators participating in the global campaign. They’ll be teaming up with Facebook business experts to help small businesses strengthen their marketing strategies — while having a bit of fun in the process.

“As South Africa faces the third COVID-19 wave and tougher lockdown restrictions, we are more committed than ever to helping small businesses with good ideas to grow and thrive. Through programmes such as the Good Ideas Festival, we want to help SMBs to tap into the power of digital channels as a means to innovate during these difficult times.” – Nunu Ntshingila, Facebook Africa’s Regional Director

Putting a spotlight on SA SMBs

Facebook’s recent Global State of Small Business Report revealed that one in two SMBs in South Africa had yet to see revenues recover to pre-pandemic levels, even before the renewed Level 4 lockdown as announced by President Cyril Ramaphosa on Sunday, 27 June 2021. Knowing the courage it took for these businesses to stay open; Facebook wanted the Good Ideas Festival to put a spotlight on the incredible resilience of some of those businesses.

In a new digital show called Found on Facebook, you can tune in to see how inspiring businesses like Cape Town-based ONEOFEACH are finding new ways to grow and thrive through adversity. Owned by mother-and-daughter design duo, Tamburai and Pauline Chirume, ONEOFEACH is a growing fashion business that uses ethnic prints, leather and all-natural fibres to create one-of-a-kind handbags and accessories that are pieces of art.

“We’re looking forward to sharing our journey with other SMBs from across the world, along with some concrete digital marketing tips and techniques we have learned through experience, such as building solid relationships through engaging with our community on social media platforms provided by Facebook which has been beneficial for customer retention ” says Tamburai Chirume of ONEOFEACH. “As we continue to navigate the road to recovery, digital platforms like the Facebook apps are valuable tools for finding new customers and creating revenue streams.”

Digital Skills and Training

“I’m excited to play a part in Boost with Facebook Good Ideas Festival and am proud to be one of the only Africans participating in this global campaign. I believe our food, fashion and locations are so special and worth celebrating. Over the years, Instagram has helped me to build my personal brand and career online. In addition to sharing what I’ve learned, I’m looking forward to hearing about the amazing stories of innovation, creativity and resilience from small businesses in South Africa and around the world.” – Kim Jayde

Throughout the festival, Facebook will serve up doses of inspiration covered and educational content. You’ll have ongoing access to free digital skills training and interactive workshops that will help you learn creative new ways to grow your networks, sell goods online and more. Facebook is also partnering with companies like Adobe, BigCommerce, Canva and Intuit to offer skills training and thought leadership on topics like pricing strategy, design tips, content creation and more.

Participate in the festival on the Facebook for Business and Instagram for Business feeds or starting July 16, you can watch the inspirational and educational content on your own time and at your own pace at

Sources: Facebook
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About the Author

Tyler Leigh Vivier is a writer for Good Things Guy.

Her passion is to spread good news across South Africa with a big focus on environmental issues, animal welfare and social upliftment. Outside of Good Things Guy, she is an avid reader and lover of tea.

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