COVID-19 presents some very unique challenges when it comes to hosting events, but this concert, which could be the first of many to come, shows exactly how resourceful the A-teams of radio can be.
Johannesburg, South Africa (29 June 2020) – On 27 June, the Good Morning Angels (GMA benefit concert by Tracker and Jacaranda FM saw some of SA’s top live acts – Prime Circle, Demi Lee Moore, DJ Jazzy D, Martin Bester and Refentse – heating up winter to help those in desperate need.
The concert raised close to R350 000 and not only supported the artists in challenging times, but will also help Jacaranda FM’s Breakfast with Martin Bester to assist those in need through Jacaranda FM Good Morning Angels, with anything from life-saving heart operations, COVID-19 relief efforts, welfare projects and developing promising young talent, to saving Africa’s wildlife.
Viewers from across South Africa and further afield had front-row seats to one of the biggest entertainment highlights of 2020 – treated to a two and a half hour concert, featuring acoustic versions of crowd favourite hits – played on a proper concert stage.
Jacaranda FM’s Managing Director, Deirdre King, says: “We are truly humbled by the support we received for the GMA Benefit Concert – both from our fantastic partners, Tracker, and all the people who joined us for a sizzling hot show while at the same time opening their hearts to those in need! Playing top-class music and supporting phenomenal causes are right at the top of the list of what we do at Jacaranda FM. It was a privilege to unite the two to not only entertain, but to lend a helping hand where it’s needed most!”
Leith Smith, Jacaranda FM’s Marketing Manager, adds: “COVID-19 presents some very unique challenges when it comes to hosting events, but this concert, which could be the first of many to come, shows exactly how resourceful the A-teams of radio can be: Adapting to change, growing audiences, keeping them coming back for more and consistently delivering above client expectations.”
Michael du Preez, Executive Marketing and Product Innovation at Tracker says: “Being involved with the Good Morning Angels benefit concert was certainly an unexpected highlight on the 2020 events calendar for us – to be able to showcase some of SA’s best musical talent under the current circumstances was a huge opportunity for us and adding to that the fact that the event would be giving back to people in need, it was the perfect way to show that we care.”
For more top tunes, award-winning content and life-changing initiatives, stay tuned to Jacaranda FM and www.jacarandafm.com, listen via the Jacaranda FM app – available for IOS and Android, DStv Channel 158 or tune in via https://www.jacarandafm.com/listen-live/.
Check out the pics below: