The Daggaboer Farmstall lost their customer base due to all the travel restrictions but because they moved sales online, their head cobbler has achieved his dream!
Karoo, South Africa (22 January 2021) – The Daggaboer Farmstall has struggled through each of the phases of lockdown but thrived by adapting to life online. While the farmstall has been very quiet due to lack of travellers, Isobel Neethling has made sure her head cobbler Thulani was supported.
Thulani and his wife Lillian, have been living and working on Daggaboer Farm for the past 12 years. Thulani is the Head Cobbler and he is responsible for the manufacturing of the Daggaboer Sheepskin Slippers. While the farmstall was closed at the start of the lockdown in 2020, he kept busy by making lots of slippers.
“As the Covid-pandemic hit South Africa, the farmstall had to close for a few months and once we were able to open our doors, we had less visitors, due to provincial borders being closed.
The Farmstall took another “hit” with the December lockdown as many of our clients cancelled their vacation plans and December is generally known as our busiest month.
In these uncertain times, we were however blessed to be able to stay “afloat” due to the amazing support of our loyal customers and especially our slipper sales!
We were forced to think “outside the box” and that is where Thulani and Lillian played such an important role. Determined, they set out and worked many overtime hours to ensure the Farmstall is always fully stocked with slippers, as we started marketing our slippers on online platforms more intensively.
The result… we had the best slipper-sales ever in 2020!” – Daggaboer Farmstall
The success of the farmstall’s online sales meant that Thulani’s income was secured and boosted! He saved every spare cent he could with one goal in mind – buying his very own car.
“Thulani had a goal… he saved every cent and a few weeks ago, he was able to buy his first vehicle… a lifelong dream coming true!
We are so extremely proud of Thulani and Lillian and would once again like to thank them for their hard work, determination and support!
Thulani, you deserve your new wheels and we wish you many safe travels!!!!”