KFC’s CSI programme, Add Hope has been around since 2009 and today feeds more than 120 000 children every day through its 132 beneficiaries.
South Africa – Add Hope, a powerful initiative started in 2009 that sees KFC customers and staff unite in the fight against hunger, has now reached the milestone of feeding over 120 000 children around the country nutritious meals, every day, through supporting sustainable feeding programmes at a growing list of 143 beneficiary organisations.
These include childhood development organisations, children’s homes and school feeding programmes. The initiative partners with these beneficiaries to ensure that children are receiving a nutritious meal daily.
Add Hope raises money through customer donations added at the till or on the Add Hope website, as well as donating a percentage of KFC profits as its own Corporate Social Responsibility contribution. In 2017, Add Hope raised R49 million, with every cent of customer R2 donations going towards feeding children.
Add Hope has raised over R492 million to date.
In South Africa, 26% of children under the age of nine are stunted as they do not receive sufficient nutrition for proper brain and physical development. This means they cannot learn and play as other children would.
The scary reality is that 1120 children under the age of 5 die of malnutrition in South Africa.
Thabisa Mkhwanazi, KFC Public Affairs Director and Add Hope champion says, “It’s unthinkable that children in our country are still dying from hunger and malnutrition, both preventable causes, with stunting affecting millions more. While this is an issue that should have our attention, sadly, people have become numb to bad news. In fact, you don’t need to look far; our social media timelines are flooded with headlines that shouldn’t trend, while the important ones get lost in the news cycle.”
KFC’s corporate social responsibility programme, Add Hope, hopes to change this by making a difference in the lives of children in South Africa, providing them with nutritional meals to help them learn, grow and thrive. Since its launch in 2009, Add Hope has grown to feed over 120 000 children across South Africa every day.
Running all year round, Add Hope is a national feeding initiative, allowing KFC customers to purchase ‘hope’ off the menu for just R2. This way, every one of us has the power to change someone’s life, with every donation going directly to one of 132 Add Hope beneficiaries.
For more information, please visit www.addhope.co.za