KFC have joined the online craze of mocking Neymar for his exaggerated flip flopping rolling along the ground.
The Brazilian, 26, was ridiculed for covering a huge distance with a roly-poly during the clash with Switzerland. And the Fast Food outfit’s South African branch have made a brilliant advert off the back of the meme storm.
The ad, created by Ogilvy Cape Town and directed by Karien Cherry from Giant Films, is titled “Keep Rolling” and follows the journey of football player, Herbz, who decides to take a dive and roll all the way through town to make a meal of it at KFC, with two pieces of chicken and chips.
The footballer goes down during a match and rolls straight down the tunnel as the confused stretcher bearers follow him. He then makes his way across town, forcing a skateboarder to jump over him and delighting some kids having a kickabout.
By the time the camera crew have caught up with him, the ace has a bag of KFC in his hand and viewers are given the catchy tagline “make a meal of it”.
Watch the advert below: