We didn’t know that it was possible for a chip to offend so many people, then PepsiCo stated that they were making a Lady Doritos pack and proved the entire world wrong.
We’re not sure how a whole marketing team got is so wrong, but what we are sure of is that social media activists helped get it right again.
The New York Post reported on Monday that PepsiCo is working on a new “lady– friendly” version of Doritos. The company’s market research has apparently revealed that women prefer not to crunch loudly or lick Dorito dust off their fingers in public, and the public have responded with a resounding WTF.
Social media was set alight with people from around the globe joining the conversation and making their voices heard.
“Let me be absolutely clear: I plan to crunch the hell out of every delicious Doritos chip in which I partake, crinkle every bag loudly, lick my fingers with gusto, and do it all while looking completely fabulous. Because these gender norms for snacking are stupid.”
A couple of days after the “Lady Doritos” bomb dropped, the company back-peddled and said that they are 100% not making a “lady friendly” version of the chips but Twitter were still not having any of it.
Check out some of the top tweets below:
Just explained this concept to 11yr old, and she said "……I think that's a tiny bit sexist, actually! Women's Doritos should be even louder! So we can be heard!" I knew she wouldn't go for it 🤣#LadyDoritos #minifeminist @RachelintheOC
— Judith O'Toole, Equilibrium Seeker (@jcstaff_) February 5, 2018
im SOOOOO glad there is lady Doritos now. I couldn't figure out how to eat the man kind.
— Miranda Sings (@MirandaSings) February 6, 2018
Well I for one am so excited about #LadyDoritos and have some other suggestions:
– You're Not Puffy Cheetos
– Ridged For Her Pleasure Ruffles
– Sun Chips SPF 30 with Retinol
– Perimenopausal Pringles
– Consensual Lays— RachRiot (@RachRiot) February 6, 2018
I've been here a long time and can usually find the funny side of anything so imagine my suprise in realizing that the Lady Doritos thing actually offends me. I tried joking about it but really? In 2018 someone figured thats the type of stuff women want? What they're fighing for?
— WhatserName (@IamEveryDayPpl) February 8, 2018
Things women have asked for:
Equal Pay
No Sexual Harassment
Free Birth Control
Tax free and non-toxic tampons
Orange Joffrey’s Impeachment
To stop being told to smile
Men to stop mansplaining
RespectThings women didn’t asked for:
Lady-Friendly Doritos#LadyDoritos— FEMALE COLLECTIVE (@femalecoll) February 6, 2018
Raise your hand if you’ve demolished a party size bag of @Doritos by yourself before and aren’t ashamed. 🙋♀️ #LadyDoritos
— Pam Chvotkin, Storyteller (@reddusfoximus) February 5, 2018
https://twitter.com/run_for_beer/status/960606220141957121
Let Me Put On My Feminist Hat:
Doritos is developing chips that have less crunch & are less messy to appeal to women?
Translation: Doritos is clearly misogynist in its attempt to silence women & take away their ability to leave a mark on the world.#LadyDoritos
— #ThePersistence (@ScottPresler) February 5, 2018
I only want #LadyDoritos if they come with a leopard print mace case and multiple rape whistles to color coordinate with any outfit.
— Amanda Deibert 🏳️🌈 (@amandadeibert) February 5, 2018
https://twitter.com/RyanFSloane/status/960617961148047361
https://twitter.com/fortunefunny/status/960668184738021376
Even Ellen DeGeneres got involved in the Lady Doritos conversation:
I had some thoughts on Lady Doritos. pic.twitter.com/z4sGOVnwYV
— Ellen DeGeneres (@TheEllenShow) February 8, 2018
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