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The world reacts to Lady Doritos… a solution to a problem that doesn’t exist

Lady Doritos

We didn’t know that it was possible for a chip to offend so many people, then PepsiCo stated that they were making a Lady Doritos pack and proved the entire world wrong.

 

We’re not sure how a whole marketing team got is so wrong, but what we are sure of is that social media activists helped get it right again.

The New York Post reported on Monday that PepsiCo is working on a new “lady– friendly” version of Doritos. The company’s market research has apparently revealed that women prefer not to crunch loudly or lick Dorito dust off their fingers in public, and the public have responded with a resounding WTF.

Social media was set alight with people from around the globe joining the conversation and making their voices heard.

“Let me be absolutely clear: I plan to crunch the hell out of every delicious Doritos chip in which I partake, crinkle every bag loudly, lick my fingers with gusto, and do it all while looking completely fabulous. Because these gender norms for snacking are stupid.”

A couple of days after the “Lady Doritos” bomb dropped, the company back-peddled and said that they are 100% not making a “lady friendly” version of the chips but Twitter were still not having any of it.

Check out some of the top tweets below:

Even Ellen DeGeneres got involved in the Lady Doritos conversation:


Sources: New York Post | Twitter
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The Good Things Guy
Brent Lindeque is the founder and man in charge at Good Things Guy. Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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