Liberty’s partnership with Reach for a Dream brings hope to South African children facing life-threatening illnesses, as financial advisers become compassionate dream weavers, aligning with Liberty’s annual Challenge campaign and exemplifying their commitment to making a real difference in the community.
Johannesburg, South Africa (09 November 2023) – In a heartening collaboration, Liberty has joined hands with Reach for a Dream to illuminate the lives of young warriors battling life-threatening diseases in South Africa. This altruistic venture, a part of Liberty’s annual Challenge campaign, underscores the company’s commitment to making a tangible difference in the lives of those facing significant challenges.
Liberty has pledged an initial sum of R250,000, marking the beginning of a journey filled with hope and transformation.
The financial advisers at Liberty are not just numbers wizards; they are now compassionate dream weavers, dedicating the next ten weeks to becoming architects of dreams and vessels of hope. For every Liberty insurance product sold during this period, a portion of the proceeds will be directed towards Reach for a Dream, lighting up the path to a brighter future for these resilient children.
Johan Minnie, Liberty’s Sales Director, expressed the company’s pride in playing a role in nurturing the flames of hope.
“Reach for a Dream has been a beacon of joy and solace for countless children, particularly here in South Africa, where many of these resilient youngsters hail from disadvantaged circumstances. We take immense pride in playing our part in nurturing the flames of hope,” said Minnie.
This initiative is not a standalone effort but is part of Liberty’s overarching commitment to align with impactful organisations annually. It is a testament to Liberty’s dedication to addressing South Africa’s most pressing challenges and signifies a profound connection with their clients and the broader community.
Last year, Liberty’s partnership with SA Harvest raised an astounding R270,000, providing 136,000 meals for vulnerable communities—exceeding the initial target fourfold. This success set the tone for the year’s mission: to nourish even more young souls in South Africa’s marginalised neighbourhoods throughout 2022.
In the same year, Liberty disbursed a remarkable R6.98 billion in claims, primarily from its flagship Lifestyle Protector product and other retail life insurance policies. These payouts were lifelines for individuals battling critical illnesses such as cancer and cardiovascular diseases.
“These payouts often serve as the lifelines that enable individuals to continue to chase their dreams without compromise. It’s about living a complete life, a sentiment that beautifully aligns with Reach for a Dream’s mission to reignite hope for children grappling with severe medical conditions,” adds Minnie.
Through this heartwarming program, the aim goes beyond material gifts. Liberty aspires to come together and fulfill as many wishes as possible: from dance classes to moments with firefighters; from perfect birthday parties to encounters with heroes and celebrities.
These are the dreams that Liberty and Reach for a Dream are committed to turning into cherished realities.