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1st for Women offers comprehensive insurance policies with unique safety features to help South African women live more fearlessly by reducing the worry of their daily lives.


South Africa (20 May 2024) – If you’re a mom, a gazillion of your text messages to your kids no doubt end with the words “stay safe.”

I’m not sure if it’s a South African thing or an engrained mom thing, but we know that it is a thing.  

Years ago, the New York Post reported on a study showing that parents spend 37 hours a week worrying about their children’s safety – more specifically, 5 hours and 18 minutes a day or 80 full days a year. That’s a whole lot of worrying.  

1st for Women once said that if women felt safer, they would and could live more fearlessly. That doesn’t mean that moms can live a life devoid of fear, but rather, a life in which fear doesn’t hold them back.

To help the women of South Africa fear less, 1st for Women’s car, home and building policies come equipped with the Guardian Angel. At the push of a button, the 1st for Women assists with alerting external help during any emergency and can be shared with 5 family members.

In addition, 1st for Women customers can also benefit from:

Guardian Angel on Call: A dedicated vehicle fleet that will be dispatched to either assist with a mechanical breakdown, a flat battery or flat tyre, or to “stand guard” until help arrives.  

Unlimited Trip Monitoring: With this benefit, 1st for Women customers will be contacted every 30 minutes to check that they are still safely en route to their destination. If that contact is interrupted, a loved one will be informed, and the time and location of their last communication will be shared with them.

Crash detector: This smartphone-based automatic crash detection service can detect accidents and gauge the accidents’ severity based on a unique algorithm.  In a severe accident, when the driver is unconscious, medical responders will be sent to the location immediately.

Imagine what moms could do, would do if they had this peace of mind. It would certainly reduce those 80 full days spent worrying a year and turn fear into fearless. 


This month, 1st for Women is running a competition to celebrate the unsung heroes of our schools – the incredible class moms who always go above and beyond!

Head on over to 1st for Women’s social pages, look out for the pinned post, tag a class mom who deserves a pampering spa day and give her the recognition she deserves!

First for Women Insurance Company Limited is a licensed non-life insurer and financial services provider. Terms and Conditions online. 

Sources: 1st for Women 
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About the Author

Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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