South Africans are taking first place for their #MannequinChallenge videos… and this could be the most EPIC corporate mannequin challenge in the world!
The Mannequin Challenge is a viral Internet video trend where people remain frozen in action like mannequins while a video is recorded, usually with an awesome song playing in the background.
The hashtag #MannequinChallenge was used for popular social media platforms such as Twitter and Instagram.
It is believed that the phenomenon was started by students in Jacksonville, Florida on October 12, 2016. The initial posting has inspired works by other groups, especially professional athletes and sports teams that have posted increasingly complex and elaborate videos.
We’ve already featured the Camps Bay video which saw over 200 people partake in the challenge, making us all more-than ready for summer.
Now, a South African corporate has left everyone else in the dust, with their awesome, and very clever #MannequinChallenge video.
Turned around within 72 hours, from concept to flighting, Net#work BBDO created this incredible video for Mercedes-Benz South Africa.
Selvin Govender, Director for Marketing, Mercedes-Benz Cars in South Africa says, “At Mercedes-Benz we live by our mantra of ‘the Best or Nothing’ and in today’s rapid fire marketing environment where you need to be highly relevant, almost reactionary at times, we as a brand refuse to lower our standard simply to be faster.”
“This campaign or execution is a great example of relevant bespoke content that clearly relays our message, shot beautifully, quickly.”
“I believe we are working collaboratively with our agencies in a new and exciting way. We continue to emphasise quality and speed, but it all comes down to user engagement. I think Mercedes-Benz is moving into new areas, particularly for an established global automotive brand. Recent campaigns like our #EveryTerrain campaign for SUVs is a good example of this, as well as the Beautiful News campaign that we are currently involved in with our partners.”
“This execution is fun, light-hearted, and almost cheeky – we are as proud of this work as we are of the vehicle it features,” concludes Govender.
Check out the awesome video here: