Nando’s have launched a campaign in its USA restaurants declaring “#EveryoneIsWelcome,” to express the South African owned restaurant chain’s belief in the values of inclusion, diversity and mutual respect.
On January 20, Inauguration Day in America, Nando’s will be what it always has been: A place for everyone to enjoy and share delicious PERi-PERi chicken, no matter the circumstances.
At a time when people apply labels in inflammatory ways, the restaurant chain wanted to be clear that everyone is and always will be welcome.
Even if you’ve never sat at one of their tables, you’re welcome to stand with them.
The restaurant chain is distributing 60,000 “#EveryoneIsWelcome” posters, minus the Nando’s brand, throughout the Washington area, with a message on the back that says, “Even if you’ve never sat at one of our tables, you’re welcome to stand with us,” hoping other businesses and individuals will also display the message.
A version of the posters can also be downloaded here.
“This is a statement of who we are, and the values that our company employees hold dear,” said Burton Heiss, CEO of Nando’s Peri-Peri.
“It is meant to be as inclusive as possible. We hope that our campaign will catch on and start a conversation about understanding and respect.”
Nando’s is also donating 50 percent of the net proceeds generated at its D.C. restaurants on Jan. 20 and Jan. 21 to the D.C. Central Kitchen.
Nando’s, based in Johannesburg, South Africa, opened its first U.S. location in Washington’s Chinatown in 2008.
It has around 30 restaurants in the Washington area, its most recent in Ballston, Baltimore and Chicago, and about 1,200 locations in 23 countries worldwide.
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Proudly South African!!!!