Social Media Mobile Micro Jobbing Baby Boomer, Xennial or Millennial: Generational Post goes viral!

In a bid to tackle youth unemployment Columba Leadership and Money for Jam (M4JAM) have created an ‘Uber-like’ mobile platform for micro-jobs and training.


Columba Leadership and Money for Jam (M4JAM) have partnered up to create a mobile platform to tackle youth unemployement and lack of job skills. This partnership was established as a result of the fact that South Africa is the most unequal society in the world, with youth unemployment close to 60%.

“Micro-jobbing and micro-training using mobile technology will do to traditional employment and education what Uber has done to transport, Our partnership will enable us to become the biggest employer of youth in the country within the next five years,” – Andy Payne, Chairman of M4JAM. 

Education models are outdated and are creating a massive gap between newly graduated learners and the modern job culture.

“Around the world education systems designed for the industrial era are not providing young people from under-served communities with the tools to succeed in the modern, post-industrial economy. Ethical leadership, sustained employment, and responsible capitalism in an inclusive economy have never been more important. South Africa’s current unemployment crisis demands an urgent and effective response,”

The platform aims to link students to jobs that can earn them an income. M4JAM offers a unique way to address unemployment by providing a steady stream of micro-jobs to young job seekers. While Columba offers an experiential learning of values to build character or grit with participation in projects to improve communities that builds skills like problem solving; working in teams; communicating and personal mastery.

“We do not believe that the formal sector is going to provide the levels of employment we need to effectively address unemployment in this country, M4JAM, being at the forefront of micro-jobbing, offers opportunities for our graduates to earn an income while studying and making a social contribution by creating new jobs in the informal economy,” – Rob Taylor, founding chairman of Columba.

“We call on all South Africans to spend Youth Month developing solutions to the growing crisis of inequality, we welcome all interested parties to join and support our efforts to create significant and sustainable economic opportunities for young South Africans,”

The partnership of Columba and M4JAM is set to change the way youth seek out jobs. The future is looking bright!

Sources: Supplied
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Tyler Leigh Vivier
About the Author

Tyler Leigh Vivier is a writer for Good Things Guy.

Her passion is to spread good news across South Africa with a big focus on environmental issues, animal welfare and social upliftment. Outside of Good Things Guy, she is an avid reader and lover of tea.

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