Tiger Brands invests in small-scale farmers to make sure they can enter the supply chain, giving them the opportunity to fulfil large orders.
North West, South Africa (25 February 2020) – Small-scale farmers do not have the land space or capacity to supply large amounts of foods to companies such as Tiger Brands. To ensure small-scale farmers are given a market share, Tiger Brands is investing in farming collectives.
As one of Africa’s biggest food manufacturers, Tiger Brands is extremely reliant on agricultural produce for its inputs. However, their high tonnage delivery requirements have, in the past, made it very difficult for small-scale farmers to form part of their supply chain. Yet, through the Tiger Brands Agriculture Aggregator model, the company is enabling farmers to supply them with produce.
By aggregating black small-scale farmers into collectives, the farmers can meet the capacity and quality requirements of Tiger Brands. They even provide the farming collectives with input finance, agrarian and agricultural technical support and business development-support, thereby ensuring their commercial success.
The project has been launched in both the Western Cape and North West.
In Taung, North West, the Baphuduhucwana Production Incubator has grown its farmland from eight hectares to over 700 hectares. The provision of the right cultivars, agrarian and agricultural technical support, interest-free loans, as well as access to market, has resulted in these farmers making a profit from the start. Through their aggregator model, Tiger Brands is not only ensuring economic development but is also transforming the agriculture sector in South Africa.
The North West farming collective has seen dozens of farmers make their first profits.
As part of the #SAINC nation-building initiative, Tiger Brands is joining a network of purpose-driven brands to share stories of positive progress in South Africa. These stories are being featured across social media in small snippets, just like the one below, but you will also be able to watch the full-length features live on television. You will find the airing times below:
29 February 2020 – SABC 2 – 14:30
17 March 2020 – Business Day TV – 16:00
19 March 2020 – Business Day TV – 12:00
Watch a snippet of the story below: