The True Roots project was founded by a group of friends to raise funds for Early Childhood Development projects. The concept is to raise money by hosting a ‘Party with Purpose’
There is a new trend in town! Its called Partying with Purpose. We have featured another company previously that hosts the same concept. The idea is that you go to a party or event and the profits from the event are donated to a good cause.
The True Roots event company has started a new project called the True Roots Project. The ‘Party with Purpose’ aim is to raise funds, through events and parties, for Early Childhood Development projects. The events company have been working with ‘Starting Chance’, a Non-Profit Organisation based in the Western Cape.
“We have partnered with Starting Chance to help us achieve this as they are an already well-established outreach organisation providing their experience and resources to ensure the funds generated from our parties are utilised most effectively.”
The True Roots Project’s current project is to build a new ECD (Early Childhood Development) Centre in Emfuleni, a township near Cape Town using the funds generated from the events they host.
“The concept which drives True Roots is to ‘party with purpose’ and to give people the opportunity to feel they are contributing to something meaningful at our parties. Partying is often associated with excess and frivolity yet this is a platform to transcend that and add some meaning to your night out.”
True Roots has already raised R32,000 for Starting Chance. They hosted a ‘The Flying Carpet’ event that saw 600 people in attendance. True Roots even offered ticket discounts to anyone who volunteered their time to the project.
The company supports a few of the projects hosted by Starting Chance, like raising funds that go towards projects like the ‘Shack to Chic’ project which will see schools housed in shacks getting makeover’s and creating safe and healthy environments for the children that attend them. Some of the funding also goes towards the training of teachers. Their ultimate goal is to host festivals which will become renowned for their charitable intent.
“Imagine attending something as big as Rocking the Daisies which is purely outreach-driven? It would be amazing.”
“We host our events in unique spaces with various local artists across multiple genres on show. We always try to incorporate an element of X factor or edge which add to the overall experience of the event (we have had fire eaters, live statues and live installations/ performances at previous parties). We also aim for inclusivity and appeal to a diverse crowd.”
We love this concept and hope that many more companies join the growing trend. If you would like to be kept up to date about upcoming events, you can check out True Roots website here
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