TheEyeMakers and W1CLondon in partnership with The Star/Pretoria News will be distributing 10 000 pairs of reading glasses as part of Mandela Day 2016, valued at over R1-million.
TheEyeMakers Optometrist and Eyewear Boutique was started in 2008 by Shruti Desai. After completing her optometry degree in 1999, Shruti spent nine years honing her clinical optometry skills, refining her patient care duty and fine tuning her passion for world class customer service.
During the course of 2007 and while attending business school she was inspired to a higher calling within the realms of the optometry profession. The journey began to create an experience in optometry and Shruti’s efforts to this day.
TheEyeMakers believe in giving back and always assisting those in need. This year their passion to assist will mean they will be distributing 10 000 pairs of reading glasses as part of Mandela Day 2016, valued at over R1-million.
The initiative is calling on old age homes and welfare organisations around Johannesburg and Pretoria who are in need of reading glasses to email firstname.lastname@example.org and to motivate.
“The reading glasses will be distributed on 18 July. We will be visiting various homes and the distribution will continue post Mandela Day. We would like to be of assistance to as many people as possible through this campaign”, said TheEyeMakers Naseeha Hoosen.
The reading glasses available are +1.00 to +3.50.
W1CLondon’s Chris Steele said: “We are happy to be able to make a difference and assist people in need of reading glasses. It will go a long way in assisting thousands of elderly people to read. This initiative is part of our Corporate Social Investment (CSI) programme.”