“8 million tons of plastic end up in the ocean every year. So we made a simple solution to encourage more people to ditch the shampoo bottle.”
Global (31 August 2022) – Shampoo bottles are not good for the environment, as the resulting plastic contributes to polluting the Earth. That’s why shampoo bars are a great choice, but these are usually wrapped in recycled paper.
What if you could get a shampoo bar in the shape of a bottle? Well, now you can!
BBDO recently launched The Dissolving Bottle – an open-source re-design of the traditional shampoo packaging, giving it an eco-friendly makeover. It aims to make shampoo bars more intuitive by giving them a shape similar to the kind of small bottles used in hotels. The BBC’s Howard Johnson calls it the shampoo bottle that’s ‘100% Pinoy. 0% Plastic.’
“8 million tons of plastic end up in the ocean every year. So we made a simple solution to encourage more people to ditch the shampoo bottle.”
BBDO re-designed the shampoo bar into the shape of a bottle to make it more intuitive. A 3D-printable mould was developed for easy replication, along with a Dissolving Font to push education on sustainability. The team partnered with an FDA-approved supplier to produce shampoos with their moulds.
Each bottle is approximately 100g and good for around 30 washes.
The product has been tested with some hotels on Boracay island. One resort owner, Julia Lervik, said, “I love the project of the dissolving shampoo bottle! It gives hope for a better future. One of the big problems we have today is product packaging, and this is the perfect solution for less waste.”
Watch the video here: