Kemble Morgan discusses the importance of a side-hustle or plan B during the lockdown to secure or protect your income in times of trouble.
South Africa (06 May 2020) – It is often said that the only constant in life is change. This statement never rang truer than it does in the present age we find ourselves in. The unforeseen 2020 global pandemic has not only reaped havoc across the earth where individual health and wellness are concerned; it is also in the process of devastating economies and traditional industries globally.
If you don’t have a Plan B or, haven’t figured one out yet, have a look at the tips provided below which will help you get to thinking about what your next move should be. Invest your resources wisely and navigate this path fearlessly, and you may even realise success where you unknowingly expected defeat. This article helps you make a decision for a suitable side hustle, equipping you with the wisdom to get out there and make a success of the ideas in your heart.
1. Choosing a side hustle
Ask yourself what you’re naturally good at and how best to adapt this skill given the restraints of social distancing. It could be proof-reading, designing artwork in the form of logos or maybe you’re really good at make-up application – the latter can be effectively achieved through starting a YouTube channel or, even giving lessons online to a paying audience. Find out what level of monetary investment is needed for your particular choice and then get started.
2. Marketing is key
Remember, that your service offering is purely service delivery. Marketing proves an important factor if you want to get your name out there and make your target aware of your presence in the marketplace. It is worth investing in a logo, e-mail marketing and generating an adequate social media presence. These small steps could take you further along than you would have if, you were trying to make yourself known within the four walls of your office or home. Being seen is a must – in this digital age, you thankfully can do this from the comfort of your home behind your laptop screen.
3. Networking and getting social
Face-time is still as powerful as when the concept was first introduced to the business world. Investigate what virtual events are available to your side hustle sector and then, get out there to network with people who may just need what you have to offer. These events and conferences also provide key learnings for you as a service provider. Search the internet to find events which would suit and virtually get out there.
4. Be wise and don’t compromise
One particular side hustle a few folks are catching on to is network marketing. This entails partnering with a well-established business to create an income-generating network market of your own. There typically is a small investment required though legitimate entities won’t promise you an overnight success story after an investment of money. Like all good business ventures, network marketing still requires good, honest hard work to turn your side hustle into your own success story. Network marketing involves individuals selling products to the public, by direct sales. Make sure you do your homework and research the company before handing over any money. Enquire the legitimacy of the company from online forums and like-minded entrepreneurs before you commit. There are a few network marketing companies who are legitimate and offer quality – both in products and in their structure.
So, there you have it. Four points to get you on your way to realising your side hustle dream. You never know, your side hustle could just turn out to be your main hustle even in times of uncertainty!
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