ARC to launch new range of cultivated indigenous Citrus and Deciduous Fruits in Germany!
The Agricultural Research Council (ARC) will launch its new range of cultivated indigenous citrus and deciduous fruits at the 27th Fruit Logistica International Trade Fair that will take place in Berlin, Germany from 6-8 February 2019.
The ARC will form part of the twenty-five businesses and research institutions that will be showcasing South Africa’s fruit and vegetable export capabilities at the South African Pavilion that will be hosted by the Department of Trade and Industry (the dti).
The Chief Executive Officer (CEO) of the ARC, Dr Shadrack Moephuli says that participating at Fruit Logistica Berlin will provide the ARC with a platform to execute its mandate of promoting agriculture and related industries, contribute to natural resource conservation and alleviation of poverty and hunger.
“One of the ways of achieving this is through the unveiling of our newest range of cultivated fruits to international buyers and agents that will be visiting the trade fair. Our new cultivated fruits set for debut at Fruit Logistica Berlin range from the ‘Eureka’ Seedless Lemon which is the first and only commercial lemon variety, the ‘Valley Gold’ which is a late maturing mandarin, selected for its attractive appearance and excellent flavour, the ‘ARC Nadorcott’ citrus fruit which contains less seeds, and the ‘Cheeky’ red plush pear variety,” says Moephuli.
Moephuli adds that the development and launch of these fruits is as a direct response to the demand for provision of fruit that ripens at a time when there is an opening in the market and matures very early or late in the season.
The Minister of Trade and Industry, Dr Rob Davies commends the ARC’s dedication and consistency in cultivating globally competitive products. He adds that these will be instrumental in attracting top-level decision-makers from all over the world to the South African Pavilion.
“It is fruit such as these that will set us apart from our competitors, yield new clients and generate solid deals for South Africa from across the globe. It is also commendable that the ARC is able to consistently follow-up on the highly successful ‘Joybells Table Grape Variety’ which it launched at our pavilion during Fruit Logistica Berlin 2018,” says Davies.
The Fruit Logistica Berlin is regarded as the world’s leading international trade fair for the fresh fruit and vegetable industry and it covers every sector of the international fruit and vegetable supply chain from production, distribution and marketing, through to the point of sale including global players as well as small and medium sized suppliers from all around the world.
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