Ja, you thought those lekker dancing videos on TikTok were just for laughs, but now they can earn you some moolah too!
Johannesburg, South Africa (29 October 2020) – TikTok announced today that global influencer marketing platform – Webfluential.com – has been engaged as its first partner for creators and brands to collaborate in Africa.
Both brands and agencies are now officially able to collaborate with TikTok creators at a commercial level, based on the reach, resonance and relevance of these influencers.
“TikTok’s unique creator engagement solutions and immersive formats reach and engage audiences in innovative new ways. We selected Webfluential as our partner in Africa to bring our offering to African brands and agencies at scale”, says Boniswa Sidwaba, TikTok Content Operations Manager, Africa.
“TikTok enables creator-led brand engagement that is relatable and authentic, simple and entertaining allowing brands to supercharge audience engagement. Coupled with influencer strategy and our influencer expertise at the Nfinity group – Webfluential’s local execution partner, we can now work with brands and top TikTok creators to engage new audiences”, says Greg Bailie, Lead Client Partner at Webfluential South Africa.
“With access to influencers across eight different channels and a combined audience of over 2 billion people, the addition of TikTok as a Webfluential channel means that our customers and agencies will be able to work with the top TikTok talent and boost the uniquely talented creator economy in Africa”, says Ryan Silberman CEO of Webfluential.
With new and innovative ways to engage African audiences, TikTok’s growth in Africa shows no sign of slowing down. This partnership is set to bolster TikTok’s position among the communication mix for brands on the continent.
With Webfluential already connected to 500m fans and followers across Africa, the partnership with TikTok extends the potential for brands to tap into the 1.2bn-strong African audience to help inspire creativity and bring joy.