An awesome South African agency has just been nominated for a prestigious international award!
Ireland Davenport, have been nominated for the most prestigious award on the internet, the Webby Awards, with their amazing work that touched on a sensitive issue that affects thousands of women.
By turning a worldwide social media phenomenon into a tool to fight domestic violence, ID used #TheDress to change a silly debate into a meaningful discussion.
The Agency collaborated with the Salvation Army to launch an ad based off of the blue and black dress that threw the Internet into a frenzy.
Despite its actual color, many viewers saw the dress — which had been posted and shared on social media — as white and gold. The Salvation Army ad shows a bruised woman in a gold and white dress and asks viewers, “Why is it so hard to see black and blue?”
Neate said the Women’s Aid campaign was meant to encourage everyday people to stand up against abuse.
“Everyone can help put a stop to domestic violence, by noticing it, by donating to Women’s Aid and … making sure their communities don’t tolerate the sexist attitudes that lead to abuse,” Neate shared.
As a result of the global campaign they were nominated for best Social Media Campaign at the Webby Awards. Being nominated for a Webby means that the campaign was deemed to be one of the 5 best in the world and for that to come from a South African agency is pretty amazing.
So let’s get behind them, because great work that has meaning and makes a real difference deserves recognition. And what better way to show your appreciation of amazing local work than to VOTE for it? Voting is very easy, just click the link below cast your vote for #The Dress and then share it!
To get an idea of how powerful this campaign was, click here.