Vaseline’s provocative social media post has gone viral, leaving people confused but highly amused.
Johannesburg, South Africa (12 July 2023) – In the ever-evolving world of social media, it’s not uncommon for brands to come up with attention-grabbing campaigns to engage their audience. However, every so often, a post comes along that catches everyone off guard.
And this is exactly the case with Vaseline’s recent social media post, which has left people simultaneously scratching their heads and bursting into laughter.
On the 10th of July, Vaseline’s official Facebook page shared an image that raised more than a few eyebrows. The post featured two doughnuts side by side: one unglazed and the other covered in icing. But it wasn’t the doughnuts themselves that sparked curiosity and confusion—it was the caption that accompanied them.
“That glazed glow that only slugging can create. All you need is Vaseline Healing Jelly,” read the caption.
At first glance, it seemed like a harmless promotion for their product. However, upon further examination, it quickly became apparent that there was more to this image than meets the eye. To put it bluntly, many people saw an uncanny resemblance to a certain part of the human anatomy—a particular part that often sparks giggles and blushes.
As expected, social media users wasted no time expressing their astonishment and amusement. The comments poured in, showcasing a wide range of reactions.
Some were left speechless, simply replying with emojis or short exclamations: “This is all too much for me,” “Good lord 😳,” and “WTF is slugging.” Others took a more lighthearted approach, injecting humour into the situation: “Vaseline Needs Jesus” and “Who approved this?”
With the internet being the internet, it’s not surprising that some users delved into the realm of sarcasm. Their witty comments added an extra layer of amusement to an already perplexing situation.
One user jokingly pleaded, “Someone, please pass the eye bleach!” while another mused, “Who knew doughnuts could be so controversial?”
In the midst of this whirlwind of confusion, it’s important to address the central question: What exactly is slugging? Fortunately, Vaseline itself took the initiative to clarify.
“Slugging refers to the application of a thin layer of an occlusive agent, such as their Original Healing Jelly, as the final step of an evening skincare routine.”
While this technique has gained popularity among skincare enthusiasts, it seems the term’s overlap with certain connotations caught many off guard.
Whether you found yourself amused, confused, or a little bit of both, Vaseline’s eyebrow-raising post certainly succeeded in grabbing attention. It’s a prime example of how a seemingly innocent image can take on a life of its own in the hands of the internet. So, the next time you reach for that jar of Vaseline, you might just find yourself chuckling at the memory of the great doughnut-anus dilemma of 2023.
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