Greenpop uses art to raise awareness for the environment and unite communities, creating beautiful dialogues and inspiring change!
Garden Route, South Africa (12 April 2021) – Greenpop was founded in 2010 with the goal of planting more trees in South Africa. Since then, the organisation has grown from strength to strength.
Greenpop works all over the country to plant trees. Since 2010, Greenpop has planted over 130,000 trees around South Africa and sub-Saharan Africa. Now they are hoping to plant 500,000 by 2025.
Aside from their tree planting initiatives, they also use art to create awareness and create beautiful dialogues within the Garden Route communities of the Western Cape. The organisations annual Eden Festival of Action, which sees thousands of trees planted each year, will also be hosting an Art for Awareness event.
The Art for Awareness event will see two stunning murals painted with the collaboration of the public. This year the Eden Festival of Action will include tree planting, workshops about plant-based food, eco-building, and so much more.
‘We’re seeing a culture wanting to create an output for climate change and environmentalism and see this as way of creating a culture of restoration, as a catalyst to the mainstream. For years, Greenpop has used creativity as a tool for showcasing important messages.
In partnership with the British Council, Cooperative Innovations and BazArt, participants of the Eden Festival of Action 2021 will be creating two mural artworks in the Garden Route as part of a bigger campaign in the Western Cape. These murals, with the addition of Virtual Reality technologies, will be digitised and exhibited globally with the vision of taking the important messages (like the effect of plastic pollution in our oceans) to COP26 in Glasgow.
Greenpop aims to create collaborative public art which educates communities about local and global environmental issues, empowering people to take positive action. Since 2018, we have worked with three professional artists to paint six murals at various public spaces on the Garden Route.
Artworks that encourage dialogue re-establish pride in grey areas and stimulate cross-cultural exchange, and bring colour into previously neglected and forgotten spaces.
Let’s create something extraordinary together.’
You can find out more about it by filling in the application form here. Take a look at an example of one of the murals below.