Big win for Billabong (and their recycled boardshorts) in the Annual SIMA Awards.
Cape Town, South Africa – Billabong produces active lifestyle, fashion-forward clothing, accessories and related products designed and distributed to a worldwide customer base but has a strong history in South Africa, where the brand has been loved for over 30 years.
The Billabong-branded products are tested and approved by the best board sport performers across the globe and their new recycled boardshorts are a sure winner!
“Millions of plastic bottles end up in the ocean or as a landfill every day. Billabong has pioneered and continues to lead an environmental push to reduce PET waste, giving it a new life, turning it into recycled boardshorts. One pair of the recycled boardshorts saves approximately 25 PET bottles from the ocean or landfill. With your help, globally, in excess of 58 million plastic bottles have been recycled into boardshorts.”
This Year Billabong was nominated in 9 categories in the 15th annual SIMA Awards honouring the best of the Surf Industry from 2018) in Santa Ana, California on the 20th of March 2019.
Established in 2003, the SIMA Awards is the only awards program that gives SIMA members and surf speciality retailers the opportunity to recognise fellow surf industry companies for their outstanding contributions to the surf industry. The goal of the SIMA Awards is to identify the surf industry’s most influential companies and honour them for their efforts to advance and grow the industry over the past year.
Billabong was the big winner this year, the brand won five awards across men’s and women’s and seemed to be on the stage most of the night.
- Environmental Product of the Year- winner: Recycled Board Shorts by Billabong
- Men’s Marketing Campaign of the Year- winner: Life’s Better in Boardshorts by Billabong
- Men’s Boardshort Brand of the Year- winner: Billabong
- Women’s Marketing Campaign of the Year- winner: A Bikini Kinda Life – New Wave Campaign by Billabong Women’s
- Women’s Apparel Brand of the Year- winner: Billabong Women’s
The SIMA Awards showcase and pay tribute to some of the industry’s best work- getting competitive brands’ juices flowing and fired up to take the award home next year.