South Africa’s Re.Bag.Re.Use took home a SABRE Award in Kenya, with founder Regine le Roux accepting the award while wearing a skirt made of 200 upcycled bread bags.
Mombasa, Kenya (19 June 2025) – In a dazzling celebration of sustainability and storytelling, South Africa’s upcycling initiative Re.Bag.Re.Use took centre stage at the SABRE Awards Africa last week in Mombasa, Kenya.
Founder Regine le Roux accepted the honour in a bold statement piece: a full-length, colour-rich skirt made from approximately 200 repurposed bread bags. Designed and crocheted by the Re.Bag.Re.Use team in Hout Bay, the skirt embodied the spirit of the project, turning waste into wearable impact through creativity, community, and care for the planet.
“This recognition is not only for our team, but for every person who chooses to support sustainability and social impact,” said le Roux. “We are incredibly proud to represent a story woven from discarded plastic, transformed by skilled hands into something meaningful, functional and beautiful.”
Re.Bag.Re.Use collects, cleans, and crochets plastic bags into reusable products ranging from handbags to home décor. What began as a grassroots response to plastic pollution has become a movement, one that’s diverted thousands of kilograms of bread bags from landfills while creating sustainable income opportunities for women in the local community.
The SABRE (Superior Achievement in Branding, Reputation, and Engagement) Awards celebrate excellence in PR and communications across the globe. The win marks a milestone not just for the initiative, but for the broader narrative of environmental change driven by community action and storytelling.
Le Roux closed with heartfelt gratitude:
“This award is stitched with purpose, pride, and the belief of everyone who has walked this journey with us. We are beyond grateful.”
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