Love South Africa Brand South Africa

Brand South Africa is the official marketing agency of South Africa with a mandate to build the country’s brand reputation.

 

Resource-full! Brand South Africa Promotes Free Toolkit to market the Country

Johannesburg, South Africa – In 2015 Brand South Africa, in partnership with the Marketing Association of South Africa (MASA), and Vega School, launched South Africa’s first Nation Brand Master Class.

“The Master Class is aimed at developing a more formal framework to train and equip marketers and communicators, from the public as well as the private sector with the necessary skills to profile the unique features of the South Africa Nation Brand,” says Sithembile Ntombela Acting Chief Marketing Officer of Brand South Africa.

As custodians of the nation brand, Brand South Africa has in the past done several training session with provinces and metros to promote a cohesive brand when embarking on international trade tours. The Nation Brand Master Class has been designed to take this training to a new level – a structured approach to impart knowledge and empower other marketers on new and different ways they can profile the country brand.

The Nation Brand Master Class modules include an introduction to nation brand, why countries engage in nation branding, South Africa’s country brand positioning, image and reputation, country brand competitiveness, country brand identity and brand architecture. The last section looks at nation brand measures and tools.

Academias (internationally and locally) have shown immense interest in this masterclass and have reached to Brand South Africa for this training.

It remains a service that Brand SA offers to its stakeholders at no cost. Ultimately success is when most South Africans are empowered and know more about their country and can connect with Brand South Africa in promoting our country brand most effectively.

Continues Ntombela, “It is important to educate and guide key stakeholders in the nuances of communicating a nation brand on multiple platforms. Country brands such as India, Germany and Chile have done a sterling job in building a unified country brand image and reputation.”

“The Master Class on positioning the Nation Brand demonstrates that all South Africans have a role to play, and are equally part of building our nation brand. We as South Africans can are already delivering the Brand South Africa experience! The experience that is built on the foundation of inspiration,” concludes Ntombela.

Join in the conversation with @Brand_SA


Sources: Brand South Africa
Have something to add to this story? Share it in the comments or follow GoodThingsGuy on Facebook & Twitter to keep up to date with good news as it happens.
Click the link below to listen to the Good Things Guy Podcast, with Brent Lindeque – South Africa’s very own Good Things Guy. He’s on a mission to change what the world pays attention to, and he truly believes that there’s good news all around us. In the Good Things Guy podcast, you’ll meet these everyday heroes & hear their incredible stories:

Or watch an episode of Good Things TV below, a show created to offer South Africans balance in a world with what feels like constant bad news. We’re here to remind you that there are still so many good things happening in South Africa & we’ll hopefully leave you feeling a little more proudly South African.

Facebook Comments

Brent Lindeque
About the Author

Brent Lindeque is the founder and man in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

Leave a Reply

Your email address will not be published. Required fields are marked *