Prima Toys and Wildlife ACT have once again come together in support of one of South Africa’s most iconic and endangered wild creatures – the Rhino.
The two conservation-minded organisations, have worked together in the past to raise funds to help feed and care for baby rhinos, who have been orphaned as a result of prolific poaching.
In 2017 Prima Toys launched 20 000 Rhino Coin Banks into South African toy retailers and supermarkets in support of World Rhino Day. The soft toy rhino ‘piggy banks’ featured a plastic interior and removable stopper to hold coins and cash inside the rhino’s belly.
For every purchase, Prima Toys will donate R10 to Wildlife ACT, who facilitates the funding of various organisations that care for and feed baby orphaned rhinos, until they are old enough to be released back into the wild.
“Prima Toys hoped to raise awareness of the plight of rhinos among younger generations, and guaranteed a contribution of R200 000 to this very worthy cause,” said Chiquita Patrizi, Marketing Executive at Prima Toys.
To continue with the cause, Prima Toys has once again launched Rhino Coin Banks into South African toy retailers. These are adorable, soft toy rhino ‘piggy banks’, with plastic interior and a removable stopper to hold cash and coins inside its belly. These will be available for purchase in all leading toy specialist and supermarket stores for R199.99.
“The Rhinoceros is an endangered species and through the Rhino Coin Bank campaign, we hope to raise awareness amongst younger generations,”
“Despite a small drop in poaching numbers announced by the Department Environmental Affairs recently, our rhinos are still under threat,” said Johan Maree from Wildlife ACT. “Not only do we need to keep up the fight against poaching, we desperately need to ensure that the baby rhinos that are orphaned as a result, are rescued and adequately cared for. Without their mothers, orphaned rhinos would sadly die without our assistance.”
Wildlife ACT is a registered non-profit organisation, staffed by conservationists, dedicated to preserving endangered wildlife within South Africa. The funds will be used to help sponsor the teams that are sent out to find and rescue the orphaned rhinos in the wild, the formula (milk) and feed needed to sustain the baby rhinos, and the upgrade of security at the bomas where these orphans are held.
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Rhino Coin Banks are available at Spar, Hamley’s, Checkers, Pick n Pay, Toyzone, Game and Spar. R199.99 of which R10 will be donated to WildLife ACT.
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