Brace for the most wholesome thing you’ll see this week, featuring three of Woodrock’s long-overlooked underdogs!
Pretoria, South Africa (28 November 2025) – Woodrock Animal Rescue has teamed up with creative agency Lucky Hustle to do something that SA’s animal-welfare community has never attempted before…
They put their underdogs in a rap video.
And it’s so good!
Buster, Oscar and Titan have spent years waiting behind kennel doors for someone to choose them. They’ve watched puppies come and go, families walk past their enclosures, and hope fade a little more each day. These are dogs who have never been given a real chance at life or a family.
Lucky Hustle and Woodrock Animal Rescue are determined to change that for these three incredible boys who’ve been overlooked for far too long. They’ve launched this video campaign to get them adopted.
“Launching a campaign unlike anything the South African animal-welfare community has attempted before, Buster, Oscar and Titan are the stars of a new music video created to help them finally find a home for Christmas.” the team shares.
The banger is called Kennel to the Crib.
It shines a light on each doggie’s personality and story, shot at Woodrock’s Centurion rescue centre.
There’s Buster the big softie, searching for his Christmas miracle. He’s a four-year-old Rottweiler who was picked up on the roadside and overlooked ever since. Buster’s gentle, affectionate, and famously six-toed. He adores cuddles, treats, and smaller dogs, but he hasn’t had a single adoption success in more than a year.
Then there’s Oscar. The loyal boy, healing from heartbreak. He’s a five-year-old mixed breed who lost everything when his owner died by suicide. He arrived at Woodrock grieving, confused, and alone. He’s endured so much trauma, yet is still full of warmth and loyalty. He’s ready to love a family again if someone will give him the chance.
And finally, Titan. The lifelong blood donor who’s ready for life to give back. Titan is a four-year-old mixed breed who has spent most of his life in a clinic, giving blood to save other dogs. He has never experienced the comfort of a home or the joy of his own family. Now, after years of giving, he’s finally ready to receive.
Good people teamed up to make this happen. To bring these stories to life in a creative way that would resonate with people. To find another chance for these boys who deserve love.
“This collaboration was designed to drive real-world adoptions by raising awareness about mature dogs who are often the last to be chosen but the ones with the most love to give.” Estelle Meldau, co-founder of Woodrock Animal Rescue, says.
Lucky Hustle and Finetune Studios collaborated on the music video, and top South African rappers, Wordz Tha Prince, Dibi, and Tyson Sybateli brought the underdog stories to life.
“This is creativity with heart,” says Darren Morris, CEO of Lucky Hustle. “Advertising with purpose sits at the core of who we are, and this campaign proves what can happen when compassion and creativity meet.”
South Africa, the ball is in our court now. We need to get these boys homes before Christmas. Share the video. Tell a friend. Go meet them. If you can’t adopt, help amplify the campaign.
“Every dog has a story. We just gave them a mic.”
The incredible team responsible for making this happen includes: Lucky Hustle’s CEO Darren Morris, Account Director Kitanya Moodley, Producers Anele Khoza and Omphile Moduka, Creative Director Andrew Mkandla, Lead Multimedia Designer Kyle Anthony, Director and Editor Timothy Barlin, DOP Assistant Mihlali Xola Chola, Graphic Designers Shaazia Hoosen and Tasmin Randall, Copywriter Azukile Noah, Operations Director Roxanne Fourie. As well as Composer and Sound Engineer Kyle Hodgson and Studio Producer Tracy Falchi from Finetune Studios.
by 