Adidas Originals

A new online advert for Adidas is literally breaking the internet as it finds itself in the top 40 trending videos on Youtube with thousands of views and shares in the shortest space of time.


On Wednesday, the company introduced a stylish, sexy 90-second film “Original is never finished,” which features a mix of modern creators such as Snoop Dogg, hip-hop artist Stormzy, basketball star Kareem Abdul-Jabbar and artist Petra Collins, set to the re-worked sounds of Frank Sinatra’s classic tune “My Way.”

The incredible new short film was actually filmed in South Africa, with celebrity pickups in Los Angeles, and directed by a local director, Terence Neale of Egg Films.

The video features visionaries from the worlds of music, art, skate, and sport including artist Petra Collins’ re-imagining of Boticelli’s “Birth of Venus” and Snoop Dogg’s own retake on his “Doggystyle” album cover, with a bold social statement.

‘Original is Never Finished’ film explores this idea that driving culture forward can recreate the idea of what is truly original.

“We have in the past challenged ‘outward’-facing concepts like what it meant to be a superstar, or the dystopian notion of the future,” explained Alegra O’Hare, VP-global communications at Adidas Originals & Core.

“For the first time ever, we decided to point the attention in, and challenge the very ethos of our brand and the notion of what it means to be a true original.”

The short film was posted less than 12 hours ago and has already found itself on the top 40 most trending videos on Youtube… this is no small feat considering that over 300 hours of video are uploaded to the platform every minute and over 5 billion videos are watched every day.

Watch the new advert below:

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Sources: YouTube

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About the Author

Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

1 comment

  1. Why show someone smoking? Unnecessary in this day and age with a brand associated with a healthy lifestyle. Shame on you Adidas.

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