Coldplay recently released their eighth studio album called “Everyday Life” and the first single to drop features the concept of Ubuntu.
Global – Coldplay travelled from Ukraine to Morroco down to South Africa, all for their new music video for their song called “Everyday Life”. The music video discusses the concept of Ubuntu, introducing it to a global audience.
Before the music kicks in, a man explains the concept of Ubuntu saying,
“‘Ubuntu’ is a Xhosa word…It means ‘humanity,’ direct translation. So basically, you’ll always need the next person. You know what I mean? So one hand washes the other, the one hand does need the other to clean. That is Ubuntu. To help others, your brothers, your sisters. Even when they are strangers and you don’t know them, you are supposed to help them.”
Aside from celebrating Ubuntu in the music video, it was also filmed (in part) in South Africa. The music video is a beautiful celebration of culture, love and life. The song has the same title as the album, “Everyday Life”. The double album is said to be arranged as a sunrise and sunset.
Take a look at the beautiful music video below, prepare for goosebumps!