The Hilton Hotel has come up with a 10 minute TikTok advert and people are actually watching it; in a world of fast scrolling, many are stopping to watch this.
Global (16 February 2023) – In a world that lives for scrolling through the latest trendy TikToks and Reels, anything longer than a minute and twenty seconds can feel like a lifetime of content to absorb. The Hilton Hotel created a 10-minute TikTok featuring every Internationally famous TikToker one can think of, and challenged people to watch the whole video… and they are doing it!
The video is a 10-minute advert about how much social media users hate ads. So why are people watching an advert if they hate ads? Because this one is brilliant.
In fact, people love clever adverts, people always make time for funny, moving or well-thought-out adverts.
The Hilton advert is trending on the platform because its funny, features loads of famous people and they are giving free stuff to everyone that gets to the end.
In a world of fast-paced consumption, they may have cracked the code to draw out our attention spans. Did you make it to the end?
@hilton Unexpected & amazing things can happen when you stay, and we want you to stay with us for 10 minutes. Yup, we made a 10-minute TikTok AND we’re giving away 10M Hilton Honors Points + more. #HiltonStayFor10 #HiltonForTheStay ♬ Hilton’s 10-Minute Stay – Hilton
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