Comedy Central announced on Thursday that Trevor Noah has selected Loyiso Madinga to helm topical segments for the African broadcast of The Daily Show with Trevor Noah.
Comedy Central, the global comedy brand that is part of Viacom International Media Networks Africa, today announced that Trevor Noah, Executive Producer, Writer and Host, has selected Loyiso Madinga to helm topical segments for the African broadcast of The Daily Show with Trevor Noah.
“As wild as Donald Trump is for America, many countries around the world have Trumps of their own,” says Noah about the decision to localize the show on the continent with reports from Loyiso Madinga.
The regionally targeted reports will be shown in Africa intermittently in addition to the main edition’s content with the goal of “inserting local relevance to the global hit,” the network said. The first piece, a field report from the African National Congress Elective Conference, will debut on Thursday.
“This is a pilot, so down the road you may see more internationally based correspondents, making The Daily Show a truly global yet local show for regions around the world,” said Jill Offman, executive vp and head of Paramount Channel and Comedy Central International.
Madinga has traveled South Africa as part of Noah’s Nationwild tour and represented his home country at the Montreux Comedy Festival in Switzerland and Busan Comedy Festival in Korea but will now join the Daily Show team.
“I am really excited to create a voice for local satire. What is really great is this places an authentic spotlight on local comedy and presents a reality that combats the stereotypical perception of Africa. Being part of the Daily Show, I get to join the best conversation in the world,” said Madinga.
Watch his official announcement below:
— TheHomeOfComedy (@ComedyCentralAF) January 11, 2018