Celebrate or celebrate not, there is no try.
Global (4 May 2016) – Today is not a regular day. Today is Star Wars Day! Well, unofficially it is. Fans of the franchise adopted May 4 as the day to celebrate all things Star Wars simply because May the Fourth sounds a lot like “May the force be with you.”
Apparently, we might have former British prime minister Margaret Thatcher to thank for this tradition. She was elected on May 4, 1979 — two years after Star Wars was released. Entertainment Weekly reports that an ad in the London Evening News read, “May The Fourth Be With You, Maggie. Congratulations.”
But it wasn’t until years later (you know, because of the Internet) that the phrase truly took off. In 2011, the Toronto Underground Cinema in Canada put together an organized celebration with a costume contest and a film festival.
Now, businesses have caught on to this unofficial holiday by offering special deals and discounts on Star Wars-related merchandise. If you want to keep corporations from co-opting the day, then bust out your Princess Leia costume and let yourself get a little weird today. May the 4th be with all of you.
While every May 4 is a special one, the recent release of The Force Awakens and anticipation for the upcoming Episode VIII and Rogue One: A Star Wars Story promise to make this year’s day particularly exciting.
Star Wars: Force for Change, the series’ official charity organization, is returning to Disney Parks on Tuesday, meaning fans will be able to purchase Rogue One shirts — the first products released for the new movie — to benefit UNICEF Kid Power. In addition, the makers of Star Wars: Battlefront — a popular video game based on the films — are offering a free four-hour trial of the game starting at 11 a.m. PST, according to PC Gamer.
And, as always, those who are just looking for a laugh can follow #StarWarsDay on Twitter for a live stream of all the May 4th puns and memes that are being tweeted throughout the day.