South African advertisers have the best ideas and this newest advert has us in fits of giggles. It is all about a man that messes up his Labola payment.
South Africa is a melting pot of cultures and traditions. That is why it is always comical to see adverts that play on those differences.
Recently, King Price released an advert showing how love can sometimes get a little lost in translation. Their new ad shows a foreign man going to pay Labola for the love of his life. Things do not go to plan and were are left with a moment that is comedy gold! This is the second in a series of funny videos, the first was about a farmer and his tractor, which went viral after it was shared.
The insurer’s lobola ad was conceptualised and created by Freckle – the same team responsible for the tractor ad.
‘We’ve worked extensively, and very successfully, with Freckle’s Bennie Fourie and Bouwer Bosch,’ says King Price’s GM for marketing, Natalie Bisset
‘In fact, our 2016 Movember campaign, starring Peter de Villiers and his fabulous mo’, still gets YouTube views! It’s a wonderful example of our unique South African humour, and it’ll be due to Fourie and Bosch’s ability to respectfully capture South Africa and its cultural idiosyncrasies that our new campaign will still be making South Africans chuckle 2, and perhaps even 10, years from now.’
Labola is property in cash or kind, which a prospective husband or head of his family undertakes to give to the head of a prospective wife’s family in consideration of a customary marriage. Traditionally, this was paid in the form of cattle. However, today it is usually the monetary value of cattle instead.
The poor chap in the ad got lost in translation (and pronunciation) and bought the wrong kind of cattle.
“Our new ad tells the story of a young man with an odd accent who botches up his lobola payment.”
Watch the brilliant video below.