What started out as ‘just a laugh’ has turned into a very real business opportunity for David Scott of The Kiffness thanks to supportive fans.
Cape Town, South Africa (18 September 2020) – David Scott from the Kiffness (who may have started losing his mind during lockdown?), has been no stranger to the hot and cold love of South African social media lately. While the artist has been a light for many during the lockdown, he has also faced his fair share of push back in recent weeks.
The Kiffness is no stranger to controversy; he has had public fights with Woolworths over body shaming, taken on festivals that don’t pay and more recently, faced off with one of South Africa’s more vocal political parties. But aside from the drama, Scott has also found a fanbase that gets his humour 1000%.
Earlier this year, as a joke, he made an advert for a fragrance called Tsék. The meme went viral and while the product was never meant to be a real thing, fans begged Scott for it. He then became inspired to branch out from the music industry and create the fragrance his fans requested.
“The idea for this fragrance started as a meme that I posted to my social media pages. Made just for a laugh, the comments on the post showed that there was actually high demand for the product. So I teamed up with one of SA’s top perfumers to develop the Tsék fragrance.
After vigorous testing and carefully selecting the right scents, we had a product that competes with the top Eau de Parfums on the market, and at a far more competitive price.
The fragrance comes in 100ml, 50ml & 30ml options for both men & women. It’s an Eau de Parfum, which means it’s around 24% A-grade imported French oil & the fragrance lasts far longer than your regular Eau de Toilette which is only around 12%.”
There are both male and female fragrance options. The men’s fragrance accords are warm, spicy, woody & citrus (smells similar to Azarro, but tséksier). The ladies fragrance accords are white floral, warm spicy, sweet, balsamic, cacao & aromatic (smells similar to Carolina Herrera, but tséksier).
This new business aspect was all born from a meme, as Scott says “from meme to dream”, which is an incredible achievement. Love him or hate him, this fragrance is proudly South African and sure to put a smile on the face of anyone who receives it.
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