The whole Apollo 11 mission took eight days; I have been trying to find my internet connection for ten days now.
Joburg, South Africa (15 June 2020) – 8 days without the internet while trying to work from home is an incredibly long time, but for Casey De Menezes – a Joburger working in the advertising industry – it was also an opportunity to use her creativity to try to get the attention of the internet provider.
De Menezes lives in a complex which only has a MetroFibre line, and the whole complex was using an Internet Service Provider (ISP) of MetroFibre’s called TITC. Towards the end of May, MetroFibre told the complex that they would be cancelling their contract with TITC, and the residents would have to choose another ISP of theirs before the 1st of June, or else they would not have internet.
“So, I did exactly what they said and chose WebAfrica. WebAfrica said they would give me the internet within 24 hours, and eight days later there was still no internet.”
De Menezes recently attended an online Content Marketing workshop and thought “why not put what she was learning into practice and make her own content marketing campaign” to try to fix the problem.
“Trying to be funny about the situation felt like the last thing I could do after countless phone calls and emails. I thought some funny Facebook posts might get the ISP’s attention.”
The talented creative researched what big, famous events happened within the same time frame or the same number of days to draw a comparison between her “wait” and what could be achieved.
“I started posting the Memes, which lasted a couple of days. Basically, since we signed up with WebAfrica on 29 May, there was just constant back and forth between them and MetroFibre, they were both telling me it was the other parties fault as to why I don’t have internet. So that’s why I tagged both of them in the Facebook posts.”
And within just three days, her hilarious, clever memes were being shared far and wide, and the ISP fixed the problem!
Check out her posts below:
Photo Cred: Casey De Menezes
Photo Cred: Casey De Menezes
Photo Cred: Casey De Menezes
Photo Cred: Casey De Menezes
Photo Cred: Casey De Menezes
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