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This is why that Mothers Day Display went so wrong

Checkers Mothers Day Fail

The Mothers Day Display which caused a stir on social media with its cleaning products… was actual a product of cleaning (the shelves).

 

The photo which started circulating on social media recently, showcased a display of cleaning products specifically selected as a ‘Mothers Day’ special but as it turns out, the display was just being ‘moved’.

The picture caused a massive stir on social media with most South Africans seeing the funny side of it:

Monique Naude posted: “This is all the stuff your mom will use after killing you for buying her all this stuff for mother’s day… (Missing rubbish bags, aprons and shovels though…)”

Belinda Craig added: “This is so terrible that it’s funny. Checkers definitely got the concept of Mother’s Day all wrong😅. I hope my family gives this display a miss.”

René Dewey posted: “Reminds me of a few years ago when Makro advertised a Massive Mothers Day saving on hosepipes…”

Lynda Price added: “Nothing says I love and value you like a mega bottle of bleach!”

Lysan Moon said: “I would only want this if the present from the kids is to thoroughly clean the house”

Johanie Willemse commented: “Some of these comments are funnier than the mishap itself. Take a deep breath, exhale, grap your sense of humour and laugh a little. Happy mother’s day all!”

Jeanne Burns said: “I think it’s brilliant…. whether it was intentional or not it’s hilarious. We can all do with a good laugh every now and then. We shouldn’t lose our sense of humour.”

Luckily it has now been confirmed that the picture had nothing to do with the store thinking that Moms should clean on their special day but rather everything to do with moving the display and unfortunate timing.

Checkers have released a statement saying that the photo was taken at the Checkers Van Der Lingen store in Paarl on Friday, 4 May 2018 while the store was moving a Mother’s Day display from the back to the front of the store ahead of Mother’s Day this Sunday.

The merchandise was moved and the posters were only moved afterwards.

During the re-merchandising, the photo was taken. The store finalised the display on Saturday morning and this is what it looks like:

Checkers Mothers Day Fail 1

They went on to say that their understood how the original photo could be misconstrued and for that they apologised.

“The photo was taken in the process of the display being moved. It was never our intention to put up a Mother’s Day display consisting of cleaning products.”

But the reaction from Moms and kids alike had us all laughing quite a bit.


Sources: Checkers
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The Good Things Guy
Brent Lindeque is the founder and man in charge at Good Things Guy. Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

2 Comments

  1. Sharon Bailey

    May 9, 2018 at 9:59 pm

    Thanks for enlightening all of us Brent.

  2. Denise

    May 11, 2018 at 3:23 pm

    A promotional ‘end’ is built by FIRST removing the stock that was in the space, washing the empty shelves, adding the display boards, and then repacking the shelves with the new promotional products, and finally adding the finishing touches. I think you made an error in judgement, Checkers! Why not be honest and own up?

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